Driving leads and engagement with multi-channel digital strategy

87%
Increase in qualified leads within 3 months
Client
Hoskin Scientific
Industry
Scientific & Environmental Instruments
Hoskin Scientific is a leading Canadian provider of environmental and scientific instruments, offering high-quality equipment sales, rentals, and support across diverse sectors. Trusted for reliability and expertise, Hoskin supports research, monitoring, and environmental initiatives nationwide.
Understanding the challenge

Hoskin Scientific faced challenges generating consistent, qualified leads due to limited online visibility and ineffective digital campaigns. Their existing strategy lacked integration across SEO, paid search, and social media channels, hindering their ability to reach targeted customer segments effectively.

Our approach

We implemented an integrated digital marketing strategy, combining targeted SEO, focused Google Ads campaigns, and strategic paid social media initiatives. These channels worked together seamlessly, capturing high-quality leads, increasing brand awareness, and driving sustained business growth.

Key elements of our solution included:

• Comprehensive SEO strategy targeting industry-specific keywords

• Targeted Google Ads campaigns optimized for conversions

• Paid social campaigns designed to reach specialized industry audiences

• Detailed performance analytics and continuous optimization

Technical innovation

Our strategy leveraged precise audience targeting and remarketing tactics across Google Ads and social media channels, supported by sophisticated SEO techniques. This integrated approach maximized budget efficiency, significantly increased campaign performance, and delivered higher-quality leads.

Outcome

Within six months, Hoskin Scientific experienced an 87% increase in qualified leads. This multi-channel digital marketing approach not only boosted their online visibility but also directly translated into measurable business success.

Move with intention. Lead with impact. In a world of noise, stand out and stay ahead.
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