Understanding the challenge
Mitacs faced challenges managing complex relationships and program inquiries due to outdated CRM systems and limited digital advertising strategies. They needed enhanced visibility and improved efficiency in handling an increasing volume of inbound inquiries.
Our approach
We implemented Dynamics 365 to streamline Mitacs’ relationship management, creating seamless workflows for better stakeholder communication and tracking.
Key elements of our solution included:
• Dynamics 365 CRM implementation for efficient stakeholder management
• Customized automated workflows improving inquiry response times
• Data-driven optimization for continuous improvement in conversions
Technical innovation
Our Dynamics 365 implementation introduced advanced automation, enabling Mitacs to efficiently handle inquiries, reducing administrative overhead.
Outcome
Within five months, Mitacs experienced a remarkable 127% increase in qualified program inquiries. The integrated approach of CRM efficiency dramatically improved stakeholder engagement, helping Mitacs further its mission of fostering Canadian innovation.
