Boosting program visibility with Dynamics 365 & automations

127%
Increase in qualified program inquiries within 5 months
Client
Mitacs
Industry
Non-profit
Mitacs is a leading Canadian non-profit organization dedicated to driving innovation through industry and academia partnerships. They empower researchers, students, and businesses through impactful funding programs, training, and collaboration opportunities.
Understanding the challenge

Mitacs faced challenges managing complex relationships and program inquiries due to outdated CRM systems and limited digital advertising strategies. They needed enhanced visibility and improved efficiency in handling an increasing volume of inbound inquiries.

Our approach

We implemented Dynamics 365 to streamline Mitacs’ relationship management, creating seamless workflows for better stakeholder communication and tracking.

Key elements of our solution included:

• Dynamics 365 CRM implementation for efficient stakeholder management

• Customized automated workflows improving inquiry response times

• Data-driven optimization for continuous improvement in conversions

Technical innovation

Our Dynamics 365 implementation introduced advanced automation, enabling Mitacs to efficiently handle inquiries, reducing administrative overhead.

Outcome

Within five months, Mitacs experienced a remarkable 127% increase in qualified program inquiries. The integrated approach of CRM efficiency dramatically improved stakeholder engagement, helping Mitacs further its mission of fostering Canadian innovation.

Move with intention. Lead with impact. In a world of noise, stand out and stay ahead.
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