Creating a holistic PPC and SEO strategy

Optimistic Adolescence is a new American clothing company focused on high-quality manufacturing and design. Learn more about OA Case Study.

Squarespace, Instagram

Custom PPC, Custom SEO

Introduction

Optimistic Adolescence is a new American clothing company focused on high-quality manufacturing and design.

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Challenges - To create a holistic PPC and SEO strategy.

Solutions - Twelverays' custom SEO and customer targeting strategies.

Results - A two-fold increase in conversion rate and Google search placement.

Solution 1

Optimize SEO meta descriptions and titles.

Solution 2

Add ALT tags to every image.

Solution 3

Created informal content for PPC.

Solution 4

Targeting and demographic analysis.