It's more than just advice on how to design a logo and a website. Brand development establishes a solid foundation for your company's go-to-market strategy and long-term success.
Brand development techniques require both time and money. However, if you don't do it right the first time, it will cost you a lot more. If you spend all of your money on the wrong plan, you'll run out of money quickly.
To make intentional and strategic marketing decisions, the most successful firms develop, deploy, and revisit a thorough brand strategy on a frequent basis. They don't just go with the flow. You shouldn't either.