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Understanding the challenge
AC of Arizona struggled to generate consistent organic traffic and local visibility due to poor website structure, limited SEO, and outdated content. They recognized the need to enhance their digital presence to compete effectively in a highly saturated local HVAC market.
Our approach
Our team conducted an in-depth SEO audit, identifying technical and on-page improvements to boost their organic ranking. We executed strategic content optimization and local SEO enhancements to increase visibility in key service areas. Web updates were made to improve user experience, site speed, and conversion opportunities.
Key elements of our solution included:
• Technical SEO overhaul and keyword optimization
• Locally-focused landing pages to capture targeted leads
• Improved website structure for enhanced user engagement
• Conversion-rate optimization to drive qualified inquiries
Technical innovation
Leveraging advanced SEO techniques, we implemented structured data markup (Schema) for improved local visibility and featured snippets in search results. We also optimized core web vitals and mobile responsiveness, significantly improving AC of Arizona’s site performance.
Outcome
Within four months, AC of Arizona experienced a substantial 112% increase in organic website traffic. Enhanced visibility led to increased local inquiries, positioning them as a top-choice HVAC service provider in Arizona.
