Updated 02.22.25
Our Privacy Policy describes how we collect, use, and share your personal data.
Twelverays ("we," "us," or "our") is a digital marketing and CRM consulting agency based in British Columbia, Canada. We are committed to protecting your privacy. This Privacy Policy explains what information we collect from you, how we use it, and your rights regarding your information when you visit our website or use our services. By using our site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our site.
1. Information We Collect
We collect both personal information that you choose to provide to us and non-personal data collected automatically through various tools and technologies:
- Information You Provide: If you contact us via our website (for example, through a contact form powered by HubSpot), we may collect personal information you provide, such as your name, email address, phone number, and any message content. We use this information to respond to your inquiries and provide our services.
- Usage Data & Analytics: We automatically collect certain information about your visit using cookies and tracking technologies. This includes data on how you interact with our site, your IP address, browser type, device information, and referral source. We utilize third-party services to help with this, including:
- Microsoft Clarity: to analyze user interactions on our site (e.g. click heatmaps and session recordings) for UX improvements.
- Google Analytics: to gather statistics on site usage and measure how users engage with our content.
- Advertising Pixels (Facebook, Instagram, LinkedIn, etc.): to track ad performance and enable retargeting campaigns on those platforms.
- Cloudflare: for website security and performance; as a content delivery network and security provider, Cloudflare may log visitors’ IP addresses and set security cookies to distinguish legitimate traffic from malicious activity.
- HubSpot: for customer relationship management and marketing automation. HubSpot may set cookies to track your visits and interactions, and it stores any information you submit through forms on our site.
These tools may collect information about your online activities over time and across different websites. They use cookies or similar technologies (see Cookies & Tracking below) to function. The data collected by these services is typically aggregated and does not directly identify you; however, it may be combined with other information that could make you identifiable (for example, if you later fill out a form with your contact details).
2. How We Use Your Information (Purpose of Collection)
We use the collected information for the following purposes:
- Providing and Improving Our Services: Data (especially usage analytics from tools like Microsoft Clarity and Google Analytics) helps us understand how our website is used. We use this insight to improve website functionality, content, and user experience.
- Advertising and Marketing: We use information collected via Google Analytics, Facebook/Instagram/LinkedIn pixels, and HubSpot to measure the effectiveness of our marketing campaigns and to deliver relevant ads. For example, advertising pixels allow us to show you targeted ads on social media based on your interactions with our site. We may also use the information you provide (such as your email address) to send you updates or marketing communications if you have requested or consented to them (you can opt out at any time).
- Security and Performance: Information collected through Cloudflare and similar tools is used to protect our website, our business, and our users. This includes detecting and mitigating fraudulent or malicious activity (like DDoS attacks), ensuring the integrity of our site, and maintaining efficient load times and network performance.
- Communication: If you contact us or provide your details (e.g., via a HubSpot form), we will use your information to communicate with you and respond to your requests. This could include answering your questions, providing support, or discussing our services.
We will only use your personal information for the purposes described above or as otherwise disclosed to you at the time of collection. We do not use the data for any unrelated secondary purposes without your consent.
3. Cookies & Tracking Technologies
Our site uses cookies and similar tracking technologies to collect information automatically. Cookies are small text files placed on your device when you visit a website. We use cookies for various reasons:
- Essential Cookies: Some cookies (for example, those set by Cloudflare) are necessary for the site to function securely and properly. They help with security, network management, and accessibility.
- Analytics Cookies: Services like Google Analytics and Microsoft Clarity set cookies to collect information about how visitors use our site. This data is aggregated and helps us improve site performance and user experience (e.g., by identifying popular pages or user navigation patterns).
- Advertising Cookies: Our advertising partners (such as Facebook, Instagram, LinkedIn) use cookies/pixel tags on our site to understand your interests and provide you with more relevant ads on their platforms. These cookies remember your visit to our site and may combine it with other information to tailor advertising content.
You have control over cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline some or all cookies, or to alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our website; for instance, certain analytics or personalization features may not work properly.
By using our site without disabling cookies, you consent to our use of cookies and tracking technologies as described in this policy.
4. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us through our website’s Contact Page.
