Elevating brand visibility and driving e-commerce growth with integrated SEO and paid social

Understanding the challenge

This luxury outerwear brand faced challenges with online visibility in a competitive market. Their SEO was not driving sufficient organic traffic for new collections, and their paid social campaigns had high customer acquisition costs with unclear ROI.

Our approach

We implemented an integrated demand generation strategy combining technical SEO, content marketing, and targeted paid social campaigns. This created a cohesive customer journey from discovery on social media to purchase on their e-commerce site.

Key elements of our solution included:

• Comprehensive SEO audit and optimization for seasonal keywords.

• Content strategy focused on brand storytelling and collection highlights.

• Targeted paid social campaigns on Instagram and Pinterest to reach high-intent shoppers.

• Advanced analytics and conversion tracking to measure ROI.

Technical innovation

Our strategy leveraged advanced audience segmentation and remarketing tactics across paid social channels, synchronized with SEO efforts for new product launches. This maximized budget efficiency and ensured consistent brand messaging.

Outcome

Within six months, the brand saw a 78% increase in organic search traffic and a significant uplift in direct e-commerce conversions. The integrated approach lowered customer acquisition costs and solidified their online market presence.