Driving enterprise leads with a targeted SEO and website conversion strategy

Understanding the challenge

This national managed IT services provider (MSP) faced intense competition in a saturated digital marketplace. Their website struggled to attract and convert high-value enterprise clients, getting lost in a sea of generic MSPs all competing for the same keywords. Their technical content failed to resonate with C-level decision-makers, and a poor user experience led to low lead conversion rates.

Our approach

We executed a comprehensive demand generation strategy focused on differentiating the client from competitors and capturing high-intent enterprise traffic. This involved a complete website redesign and a targeted SEO program built around the specific pain points of mid-market and enterprise buyers.

Key elements of our solution included:

• A new website architecture with a clear user journey and conversion-optimized landing pages.

• SEO content strategy focused on C-level challenges, such as risk management, compliance, and digital transformation.

• Technical SEO audit and implementation to improve site speed, mobile experience, and crawlability.

• Local SEO optimization for each office location to capture regional search intent.

Technical innovation

We developed an interactive ROI calculator that allowed prospective clients to quantify the financial benefits of managed IT services. This tool served as a powerful lead magnet, capturing high-quality contact information from engaged prospects and providing the sales team with valuable context for their follow-up conversations.

Outcome

The new website and targeted SEO strategy resulted in an 85% increase in qualified enterprise sales leads within nine months. The company achieved top-3 rankings for several high-value commercial keywords in key metropolitan areas, significantly boosting their sales pipeline and establishing a strong foundation for future growth.