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Understanding the challenge
The firm struggled to generate a consistent flow of high-value leads online. Their digital presence was limited, failing to attract qualified investors and developers, which impacted their deal pipeline and growth potential in a competitive market.
Our approach
We designed an integrated demand generation strategy focused on capturing high-intent search traffic. By combining technical SEO with targeted paid search campaigns, we positioned the firm in front of qualified prospects actively seeking commercial real estate opportunities.
Key elements of our solution included:
• Comprehensive keyword research targeting high-value terms related to commercial property investment and brokerage services
• On-page and technical SEO to improve search engine rankings for key service pages and property listings
• Targeted Google Ads campaigns focused on lead generation from developers, investors, and corporate tenants
• Landing page optimization to improve conversion rates for property inquiries and consultation requests
Technical innovation
Our approach integrated advanced audience segmentation within Google Ads, allowing us to target specific investor profiles and tenant categories. This, combined with a strategic SEO focus on local and niche markets, ensured that marketing spend was concentrated on the most valuable lead-generation opportunities.
Outcome
The integrated strategy produced a 115% increase in qualified leads from developers and investors within six months. This surge in high-quality inquiries directly contributed to a stronger deal pipeline and solidified the firm's digital presence as a market leader.
