Both. Local SEO across Dallas submarkets and technical SEO across your entire website are two workstreams inside one engagement, not separate services.
Local SEO covers Google Business Profile optimization, geo-targeted landing pages, citation consistency across the Dallas business directories, review acquisition, and local link building. Submarket coverage runs across Las Colinas, Preston Center, the Park Cities, Uptown, Frisco, Plano, Richardson, and the Telecom Corridor.
Technical SEO covers site architecture, crawl efficiency, schema markup, Core Web Vitals tuning, internal linking, mobile responsive QA, on-page density-led rewrites, and structured data for AI Overviews. Both workstreams report into one weekly GSC delta review.