Kickoff is a scoped audit of your website plus a Search Console baseline. The audit maps technical faults, on-page and density gaps, schema coverage, Core Web Vitals, local and bilingual signals, and the commercial queries worth moving first.
Then we build the engagement: technical remediation, on-page rewrites to a per-query density band, net-new pages in Spanish and English, structured data, Google Business Profile and citation work, editorial link building, and monthly content, all tracked on a live dashboard. Paid search and broader digital marketing can join when your business wants faster reach.
Henry, Practice Lead, owns the account from kickoff through renewal, backed by a technical lead, a content lead, and a link-building lead. You meet the team in the first week and work through a shared channel and a standing weekly session. The people who scope the SEO work are the people who ship it.