Henry, Practice Lead at Twelverays, scopes and runs each engagement on a three-phase arc keyed to the local market.
Phase one is baseline. We pull your Search Console data, run a technical crawl of the website, score each priority page against the search engine leaders, and lock the 20 queries that drive pipeline. Your business gets an honest starting point.
Phase two is build. Technical fixes, schema, internal linking, and on-page rewrites drafted to the per-query density band. New pages ship against a documented buyer brief tied to the local search results.
Phase three is compound. Editorial link building and continuous optimization keyed to ranking deltas. Every page is reviewed against the 90-day target, and the work can extend into paid search and social media when an integrated digital marketing push earns it.