Phase one is a scoped discovery. Our team interviews stakeholders across marketing, sales, and product, audits the current Austin website, maps the content inventory, and produces a project brief with the page map, the components to build, the Webflow CMS schema, and the success metrics your marketing leader will be measured against. The brief is signed off before any design work begins.
Phase two is the design system. We design the component library and the high-traffic templates in Figma and inside Webflow in parallel. Daily preview links go to your Austin stakeholders so feedback lands in context. Working sessions happen weekly. The design system carries brand fidelity from typography through motion through CMS components.
Phase three is the Webflow build. CMS architecture, animation, on-page SEO, performance checkpoints, schema, mobile QA, and content load all happen inside the same Webflow workspace your marketing organization will inherit. Our developers leave the workspace clean for editors.
Phase four is launch and ownership transfer. Redirects, analytics, sitemap, and a recorded CMS training are part of go-live. Post-launch we run a 30-day support window plus optional iteration design when your business wants the same Austin team in seat.