Which platforms do you support?

We run paid campaigns on Facebook, Instagram, LinkedIn, and occasionally TikTok, depending on your target audience.

Is creative included in your packages?

We provide creative direction and ad copywriting. Full graphic/video production can be added.

Paid Social

Paid social direction focused on ROI and eliminating waste

We provide the guidance to create paid social campaigns for scalable growth.

Talk to an Ads guide

Work with Twelverays

Drive growth with high-impact paid social direction

With 1,000+ successful paid social campaigns, we provide the data-driven direction that engages, converts, and scales your brand's presence across social platforms.
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Our guided approach eliminates wasted ad spend, optimizes targeting, and ensures every dollar delivers measurable growth.

By continuously refining our direction for ad creatives and audience segmentation, we help you drive engagement and accelerate your growth.

Find your direction

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The Hale Pau Hana case study - Twelverays

"Twelverays performs exemplary, innovative and detail-oriented work and is always highly responsive."

Lisa S.

Manager

Our approach

Full-funnel paid social direction

We craft messaging that resonates with your audience at every stage of the customer journey, ensuring a seamless and effective paid social roadmap from start to finish.

Our process begins with a deep audience and competitor analysis, allowing our guides to identify gaps and opportunities for scalable growth.
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We then build a data-backed roadmap, mapping out platform-specific campaigns to maximize engagement and guide audiences toward conversion.
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Once live, our guides continuously test and refine our direction, leveraging creative variations and retargeting to drive sustained growth.
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As results scale, so does your brand's reach, engagement, and revenue.

Start your growth plan

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Our guiding principles

Direction for engagement and growth

We provide high-impact direction for paid social, building roadmaps that attract, engage, and convert the right audience.

Increase in engagement and conversion rates for our clients

Data-driven direction

sing advanced audience insights, our guides refine your direction to maximize ROI, improve efficiency, and eliminate wasted spend.

Average return on ad spend (ROAS) for paid social campaigns

Industries we guide toward growth

Our strategic direction is tailored to the unique challenges and growth opportunities of your industry.

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Professional Services

Optimizing operations and increasing client acquisition through tailored strategies for professional service firms.

Two individuals engaged in a discussion at a workspace, focusing on a scale model of a house with small trees. One person is holding a notepad, while the other points at the model, with a coffee mug and design papers nearby.

Government & Nonprofit

Empowering government and nonprofit organizations with strategic solutions to drive impact and operational efficiency.

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Ecommerce

Boosting online sales and maximizing customer engagement with data-driven eCommerce growth strategies.

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Technology

Driving innovation and scaling technology brands with strategic marketing and digital transformation solutions.

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Real Estate & Hospitality

Elevating real estate and hospitality brands with tailored strategies to increase visibility, bookings, and client engagement.

FAQ

What's the difference between paid social and paid search?

Paid search captures existing demand, while paid social creates new demand by engaging users where they spend their time. The best growth roadmap often includes both for full-funnel impact.

How do you target the right audience?

Our guides use a combination of demographic, behavioral, and interest-based targeting, along with custom audiences, to provide clear direction on reaching the most high-intent users.

What industries do you specialize in for paid social?

Our guides have provided high-impact social direction for brands across eCommerce, technology, real estate, and professional services, helping them scale their reach and accelerate their growth.

How long does it take to see results from paid social ads?

Paid social delivers immediate reach. Full optimization for maximum growth, however, is a guided process that typically takes 30-60 days to refine.

How do you measure paid social success?

We measure success by tracking the metrics that signal real growth: return on ad spend (ROAS), cost per acquisition (CPA), and conversion rate. This ensures our direction is always tied to your bottom line.

Stop guessing. Start growing. In a world of noise, our direction helps you stay ahead.

Find Your Direction