Frase.io is an AI-powered SEO and GEO content platform that helps businesses and content creators research, write, and optimize content against the live SERP.

It also tracks AI visibility: where ChatGPT, Perplexity, and Google AI cite your pages.

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Key Takeaways

• Frase.io combines SEO research, content briefs, AI writing, optimization, and analytics.
• It scores your draft against the pages that already rank for your target query.
• It connects to Google Search Console to flag pages to update next.
• AI Visibility tracking shows where AI assistants cite you.
• Plans start at $39 per month billed annually, with a 7-day free trial.

What Does Frase.io Do?

Frase.io is designed to give businesses and content creators a competitive edge in the digital world. It analyzes your existing content and offers customized suggestions on how to optimize it for search engines, what keywords you should target, and how long a piece of content should be.

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It also publishes straight to WordPress, Webflow, Sanity, and Wix, and its Content Guard feature watches live pages and drafts fixes when rankings decay.

This AI-driven tool scores your draft against the pages you compete with. It tracks their keyword usage and topic coverage, and connects to Google Search Console so you can see clicks, rankings, and opportunities in one place.

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The software even has its own analytics dashboard so you can quickly review all key performance indicators (KPIs) related to your content revisions over time.

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How Does Frase.io Work?

Frase.io works in three steps: research, optimization, and analytics. First, it helps the user uncover important topics related to the business; then it analyzes the existing natural language content and offers tailored recommendations on how to optimize them.

Finally, it provides users with detailed analytics dashboards that show how their optimizations have affected various KPIs over time.

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The software analyzes the pages already ranking for your query, surfaces the topics and questions to cover, and compares your draft against the competition.

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By pulling these data points into one view, users get an up-to-date picture of a page’s SEO health and user experience. That makes it easier to decide what to write next and what to fix first.

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The Frase Platform has 4 key components:

Research

Use the top results for any target search query to curate SEO-optimized briefs in minutes. Frase.io saves you from hours of SERP research by analyzing, dissecting, and centralizing the internet’s best content in one place.

• Generate full-length, optimized content briefs in 6 seconds
• Review the main keywords, headers, and concepts in your SEO competitors’ content in one intuitive research panel
• Create and store custom brief templates to streamline your workflow
• Use the Outline Builder to streamline outline creation
• Find topic gaps in your current content
• Build content outlines from the headings your competitors already rank with

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Write: Frase AI Content Drafting

Generate SEO-friendly content quickly and easily with AI tools that provide automated outlines, topic tabs, blog post introductions, product descriptions, FAQs and more, taking the frustration out of writer’s block. The AI Agent drafts in your brand voice.

• Click “Write for Me” to autocomplete your sentences and even write entire new paragraphs
• Use AI templates to generate controlled outputs like blog intros, high-converting copywriting formulas, FAQs, headings, and more
• Enhance the quality of your writing with automatic paraphrasing and rewriting
• Draft long-form content with the help of artificial intelligence
• Track word count, organic traffic, and search ranking comparisons inside the editor

Optimize

An intuitive text editor that uses a topic model to score your content against your competitors. Frase’s list of related topics, as well as the recommended number of mentions for each, will help you write like an expert and publish content that Google will love.

• Use Frase’s topic model to identify the keywords you should include in your content
• Compare your content’s keywords with your top competitors
• Get both an SEO score and a GEO score, so one draft is graded for Google and for AI answers
• Surface question ideas and common questions for the keywords you target

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Content Analytics

A dashboard that automatically identifies and categorizes your best content opportunities. Frase.io uses your Google Search Console data to serve up actionable insights about what you should work on next.

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With Frase.io, users can quickly identify which topics are performing well and which need improvement. They can also track how their content is performing over time and compare it to competitors’ performance. Additionally, it provides insights into keyword rankings, backlinks, and other SEO metrics to help users optimize their content for search engines.

How Much Does Frase.io Cost?

Frase.io pricing starts at $39 per month on the annual Starter plan and scales by article volume, seats, and sites. Every paid tier includes SEO and GEO scoring plus AI Visibility tracking. A 7-day free trial runs without a credit card.

Monthly billing costs more: $49 Starter, $129 Professional. Prices current as of August 2026.

Does Frase.io Track AI Search Visibility?

Yes. Frase now calls itself a content operating system for AI search: it monitors where ChatGPT, Perplexity, Claude, Gemini, and Google AI cite your pages, then grades each page for GEO readiness alongside its SEO score. Starter tracks ChatGPT and Google AI; Professional adds Perplexity; Scale adds Claude and Gemini.

A page can rank #1 on Google and still lose the answer to a competitor inside an AI assistant. Frase grades one draft for both surfaces.

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Overall, Frase.io is an invaluable tool for businesses looking to maximize the impact of their content marketing efforts.

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