Understanding the challenge
A clean beauty brand's growth lurched from one influencer spike to the next, leaving revenue unpredictable and hard to forecast. Its organic and email channels were underdeveloped, and its site converted poorly on mobile, where most of its audience shopped, so even strong campaigns leaked demand at the last step.
Our approach
We built an always-on, full-funnel Demand Generation program so growth no longer depended on any single post or moment.
Key elements of our solution included:
• A paid social program building always-on prospecting and retargeting beyond one-off influencer spikes.
• A Digital PR and creator strategy earning durable press and authority, not just short-lived posts.
• SEO and content capturing high-intent ingredient, concern, and routine searches.
• A mobile-first ecommerce rebuild lifting conversion and average order value.
Technical innovation
We built a creator-and-UGC content engine that fed paid social with a steady stream of tested, on-brand assets, paired with first-party audience modelling that found new customers resembling the brand's highest-LTV buyers, replacing guesswork with a repeatable acquisition system.
Outcome
New-customer revenue grew 3.4x within 12 months, organic and email became meaningful channels, and repeat purchase rates rose as the brand's growth shifted from spiky to compounding.
