Fintech

Attract and retain more users with a data-driven approach.

Fintech is rewriting the rules of financial services, and the companies that lead in search visibility today will define the category tomorrow. Our integrated approach combines demand generation with revenue operations to build trust at scale, drive qualified signups, and create a growth engine that compounds while staying compliant.

The challenge

Building trust in a skeptical market is the defining challenge for fintech companies. Your audience is cautious with their money, regulators are watching closely, and your competitors range from well-funded startups to legacy banks with decades of brand equity. Generic SEO and disconnected CRM workflows won’t cut through the noise.

Compliance adds complexity to every piece of content and every campaign you run. We bridge the gap between demand generation and revenue operations so every visitor has a clear, compliant path from first touch to activated user and long-term customer.

Talk to an expert, on us.
Learn our strategic SEO approach for your industry.
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A flexible partnership

Every engagement is tailored to your stage, your goals, and your industry. Here's how we approach growth for AI companies.

Trust-First Authority

We build your search presence around credibility and compliance — authoritative content, high-quality backlinks from financial publications, and E-E-A-T signals that position your brand as a trusted name in financial technology.
30%+
Average reduction in cost per acquisition (CPA).

Compliant Growth at Scale

Every strategy we deploy respects the regulatory landscape. We create content and campaigns that satisfy both search engines and financial advertising standards so you can scale without compliance risk.
30%+
Average reduction in cost per acquisition (CPA).

Activation-Driven Pipeline

We connect your SEO pipeline to your product analytics and CRM so you can track every user from first search to activated account, measuring what drives real engagement and lifetime value.
30%+
Average reduction in cost per acquisition (CPA).

Demand Generation

Turn search intent into qualified pipeline

  • Search is the highest-trust channel in fintech. We build your organic presence around the exact queries your prospects use when evaluating financial products, from feature comparisons and security questions to regulatory compliance and use-case research.

  • Our approach goes beyond rankings. We optimize for conversions at every stage of the funnel, from educational content that builds confidence to product pages and landing pages that drive signups and demo requests.

Revenue Operations

Align your systems to close more revenue

  • Signups don’t activate themselves. We implement and optimize your CRM, marketing automation, and onboarding tools so every lead is nurtured through a clear, measurable path from signup to activated user to loyal customer.

  • From HubSpot to Salesforce, Intercom to custom stacks, we configure the systems, build the workflows, and connect the data so your growth team operates with clarity on what’s driving activations and what’s not.
Next Step
What does your business need now?
Demand generation or Revenue operations?
Speak with our specialist team.

Read the case study

See how we’ve applied this strategy in industry.

Peoples Group case study - Twelverays
Peoples Group
Financial Services
Enhancing financial service efficiency with Dynamics 365
39%
Reduction in customer onboarding time within 5 months