Private Equity

Maximize value at every stage with strategic digital growth.

Private equity moves fast, and the firms that win are the ones whose portfolio companies dominate search visibility before, during, and after acquisition. Our integrated approach combines demand generation with revenue operations to accelerate value creation, strengthen due diligence, and position portfolio companies for premium exits.
Learn our approach for your industry

Demand Generation

Turn search intent into qualified pipeline

  • Organic search is the highest-leverage growth channel for portfolio companies. We build search strategies tailored to each company’s market, capturing the exact queries their buyers use from solution research to vendor evaluation.

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  • Our approach goes beyond rankings. We optimize for pipeline at every stage of the funnel, from awareness content that establishes market authority to bottom-of-funnel pages that drive qualified demo requests and accelerate deal velocity.
Boost your demand generation
Hoskin Scientific case study - Twelverays
Peter P.
Voice of Customer Program Manager
"Twelverays optimized our LinkedIn, SEO, and SEM, boosting engagement, conversions, and ROI with a tailored digital strategy."
BC Dental Association case study - Twelverays
Tonya H.
Program Manager, Digital Services
"Twelverays has the skills and experience to deliver high-quality Dynamics 365 and WordPress integration."
Mitacs case study - Twelverays
Tiffy R.
Product Manager
"Twelverays integrated Dynamics 365 with ClickDimensions, unifying data flow and transforming our marketing and CRM processes."
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Revenue Operations

Align your systems to close more revenue

  • Portfolio-wide visibility starts with connected systems. We implement and optimize CRM, marketing automation, and reporting tools across your portfolio companies so every lead is tracked, every touchpoint is measured, and every dollar of marketing spend is tied to revenue.

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  • From HubSpot to Salesforce, Dynamics 365 to custom stacks, we configure the systems, build the workflows, and connect the data so your operating partners and portfolio leadership have a single source of truth for growth metrics.
Optimize your revenue operations
"Twelverays got us ranking on page one for competitive keywords. Their expert, transparent SEO approach truly sets them apart. Highly recommend!"
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Verified Capterra Review
“Twelverays helped drive a 65% boost in non-branded traffic, a $2.4M organic value increase, and stayed responsive to enterprise needs.”
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Verified Clutch Review
“Brought unprecedented clarity to our sustainable investment framework and client communications.”
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Verified Upcity review
"They built quality backlinks through smart digital PR, boosting our domain authority significantly with a strategic, effective approach."
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Verified Clutch Review
"Twelverays’ SEO-driven content strategy boosted our rankings and positioned us as industry thought leaders. Real value, real results."
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Verified Capterra review
"Twelverays helped us dominate local search—now we're the top choice in every service area thanks to their expert local optimization and local content strategy."
Minimalist design with dark blue C and red circle center.
Verified Clutch review
"Those guys delivered tailored marketing insights that elevated our strategy. Their deep understanding of our business made a real difference—highly recommend!"
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Verified Capterra review
“We’re thrilled with Twelverays’ marketing consulting. Our brand awareness and sales have grown, and the business is scaling faster than ever. Thanks!”
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Verified Upcity review

The challenge

Proving marketing ROI to investment-minded stakeholders is the defining challenge in private equity. Your portfolio spans diverse industries, hold periods are finite, and every dollar spent must demonstrably accelerate growth or enhance valuation. Generic agency playbooks that ignore the PE lifecycle leave value on the table.

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Scaling growth across a portfolio demands more than a one-size-fits-all strategy. We bridge the gap between demand generation and revenue operations so every portfolio company has a clear, measurable path from organic visibility to closed revenue and increased enterprise value.

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Stop guessing. Start growing. In a world of noise, our direction helps you stay ahead.
Find Your Direction

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A flexible partnership

Every engagement is tailored to your stage, your goals, and your industry. Here's how we approach growth for AI companies.

Due Diligence & Market Intelligence

We assess every acquisition target’s digital footprint, competitive positioning, and organic growth potential, giving your deal team the search intelligence they need to make confident investment decisions.
30%+
Average reduction in cost per acquisition (CPA).

Portfolio Value Acceleration

From day one post-close, we deploy tailored SEO and demand generation strategies for each portfolio company, driving measurable pipeline growth that directly impacts EBITDA and enterprise value.
30%+
Average reduction in cost per acquisition (CPA).

Exit-Ready Positioning

We build scalable, documented growth systems that make portfolio companies more attractive to buyers, demonstrating repeatable organic revenue channels that de-risk the acquisition for the next owner.
30%+
Average reduction in cost per acquisition (CPA).

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Explore more industries

We bring the same strategic clarity to every vertical we serve.

Finance

Build trust and drive growth in a competitive financial market.

Fintech

Attract and retain more users with a data-driven approach.

Insurance

Don’t let search visibility be a liability to your lead generation.

Law Firm

Win more cases by winning the search results first.
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U.S. & CA Based Team
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