Private Equity

Maximize value at every stage with strategic digital growth.

Private equity moves fast, and the firms that win are the ones whose portfolio companies dominate search visibility before, during, and after acquisition. Our integrated approach combines demand generation with revenue operations to accelerate value creation, strengthen due diligence, and position portfolio companies for premium exits.

Learn our approach for your industry

The challenge

Proving marketing ROI to investment-minded stakeholders is the defining challenge in private equity. Your portfolio spans diverse industries, hold periods are finite, and every dollar spent must demonstrably accelerate growth or enhance valuation. Generic agency playbooks that ignore the PE lifecycle leave value on the table.

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Scaling growth across a portfolio demands more than a one-size-fits-all strategy. We bridge the gap between demand generation and revenue operations so every portfolio company has a clear, measurable path from organic visibility to closed revenue and increased enterprise value.

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Talk to an expert, on us.

A 30-minute working session with a Twelverays specialist. We map your competitive landscape and leave you with a clear next move. No deck, no pitch.

What you get

A working session, not a sales call.

We'll review your search visibility, your CRM signal, and your competitive position. You leave with a written brief.

Specialist response catered to your business

30 minutes, live with a strategist

Written brief delivered after the call

No follow-up cadence or obligation

You're in.

A Twelverays specialist will email you very soon with a calendar link for your session. Look for it from hello@twelverays.agency.

See our case studies

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hello@twelverays.agency

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A flexible partnership

Every engagement is tailored to your stage, your goals, and your industry. Here's how we approach growth for AI companies.

Due Diligence & Market Intelligence

We assess every acquisition target’s digital footprint, competitive positioning, and organic growth potential, giving your deal team the search intelligence they need to make confident investment decisions.

30%+

Average reduction in cost per acquisition (CPA).

Portfolio Value Acceleration

From day one post-close, we deploy tailored SEO and demand generation strategies for each portfolio company, driving measurable pipeline growth that directly impacts EBITDA and enterprise value.

30%+

Average reduction in cost per acquisition (CPA).

Exit-Ready Positioning

We build scalable, documented growth systems that make portfolio companies more attractive to buyers, demonstrating repeatable organic revenue channels that de-risk the acquisition for the next owner.

30%+

Average reduction in cost per acquisition (CPA).

Demand Generation

Turn search intent into qualified pipeline

Organic search is the highest-leverage growth channel for portfolio companies. We build search strategies tailored to each company’s market, capturing the exact queries their buyers use from solution research to vendor evaluation.

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Our approach goes beyond rankings. We optimize for pipeline at every stage of the funnel, from awareness content that establishes market authority to bottom-of-funnel pages that drive qualified demo requests and accelerate deal velocity.

Boost your demand generation

Revenue Operations

Align your systems to close more revenue

Portfolio-wide visibility starts with connected systems. We implement and optimize CRM, marketing automation, and reporting tools across your portfolio companies so every lead is tracked, every touchpoint is measured, and every dollar of marketing spend is tied to revenue.

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From HubSpot to Salesforce, Dynamics 365 to custom stacks, we configure the systems, build the workflows, and connect the data so your operating partners and portfolio leadership have a single source of truth for growth metrics.

Optimize your revenue operations

Next Step

What does your business need now?

Demand generation or Revenue operations?

Speak with our specialist team.

Find out now

Read the case study

See how we’ve applied this strategy in industry.

Invest Alberta

Economic Development

Accelerating digital visibility through strategic SEO

78%

Growth in organic search visibility in 6 months

Private Equity

Maximize value at every stage with strategic digital growth.

The challenge

Talk to an expert, on us.

A 30-minute working session with a Twelverays specialist. We map your competitive landscape and leave you with a clear next move. No deck, no pitch.

A working session, not a sales call.

You're in.

Something didn't go through.

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