Healthcare

Reach more patients and grow your practice with search strategies built for healthcare.

Patients begin every healthcare decision with a search. Whether they are researching symptoms, comparing providers, or looking for a specialist nearby, the organizations that own page one earn the appointment. Our integrated approach combines demand generation with revenue operations to build a HIPAA-conscious growth engine that turns search visibility into patient volume and measurable revenue.

The challenge

Earning trust in a regulated landscape is the defining challenge for healthcare marketers. Google holds medical content to the highest E‑E‑A‑T standards, and HIPAA compliance constrains the tactics available to your team. Generic SEO and disconnected CRM workflows leave patient acquisition costs high and attribution unclear.

Competing against healthcare giants for search visibility requires more than basic optimization. Directory sites like WebMD, Healthline, and major hospital networks dominate the results. We bridge the gap between demand generation and revenue operations so every prospective patient has a clear, compliant path from first search to booked appointment.

Talk to an expert, on us.
Learn our strategic SEO approach for your industry.
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A flexible partnership

Every engagement is tailored to your stage, your goals, and your industry. Here's how we approach growth for AI companies.

Local & Multi-Location Visibility

We build geo-targeted search strategies for every location, service line, and provider in your network. From Google Business Profile optimization to location-specific landing pages, we ensure patients find the right facility and the right specialist when they search.
30%+
Average reduction in cost per acquisition (CPA).

HIPAA-Conscious Content Authority

We create physician-reviewed, E-E-A-T-compliant content that satisfies both Google’s quality standards and your compliance team. Every piece is built to earn trust, attract backlinks from medical publications, and position your organization as the authoritative voice in your specialties.
30%+
Average reduction in cost per acquisition (CPA).

Patient Acquisition Pipeline

We connect your SEO pipeline to your patient intake and CRM systems so you can track every touchpoint from first search to booked appointment. Clear attribution across service lines means your marketing dollars go where they drive the most patient volume.
30%+
Average reduction in cost per acquisition (CPA).

Demand Generation

Turn search intent into qualified pipeline

  • Search is the highest-trust channel in healthcare. We build your organic presence around the exact condition, symptom, and provider queries your patients use when making care decisions—from “best orthopedic surgeon near me” to in-depth treatment comparisons and service-line education pages.

  • Our approach goes beyond rankings. We optimize for conversions at every stage of the patient journey, from awareness content that builds trust to location pages and provider profiles that drive appointment requests and phone calls.

Revenue Operations

Align your systems to close more revenue

  • Leads don’t convert themselves. We implement and optimize your CRM, marketing automation, and patient intake workflows so every inquiry—whether it’s a form submission, phone call, or chat—is nurtured through a clear, HIPAA-compliant path from first touch to scheduled appointment.

  • From Salesforce Health Cloud to HubSpot, athenahealth to custom EHR integrations, we configure the systems, build the workflows, and connect the data so your marketing and operations teams know exactly which channels, campaigns, and service lines are driving real patient volume.
Next Step
What does your business need now?
Demand generation or Revenue operations?
Speak with our specialist team.

Read the case study

See how we’ve applied this strategy in industry.

Hoskin Scientific case study - Twelverays
Hoskin Scientific
Scientific & Environmental Instruments
Driving leads and engagement with multi-channel digital strategy
87%
Increase in qualified leads within 3 months