Peter P.
Voice of Customer Program Manager
"Twelverays optimized our LinkedIn, SEO, and SEM, boosting engagement, conversions, and ROI with a tailored digital strategy."
Private Equity
Maximize value at every stage with strategic digital growth.
Private equity moves fast, and the firms that win are the ones whose portfolio companies dominate search visibility before, during, and after acquisition. Our integrated approach combines demand generation with revenue operations to accelerate value creation, strengthen due diligence, and position portfolio companies for premium exits.
Demand Generation
Turn search intent into qualified pipeline
- Organic search is the highest-leverage growth channel for portfolio companies. We build search strategies tailored to each company’s market, capturing the exact queries their buyers use from solution research to vendor evaluation.
- Our approach goes beyond rankings. We optimize for pipeline at every stage of the funnel, from awareness content that establishes market authority to bottom-of-funnel pages that drive qualified demo requests and accelerate deal velocity.
Revenue Operations
Align your systems to close more revenue
- Portfolio-wide visibility starts with connected systems. We implement and optimize CRM, marketing automation, and reporting tools across your portfolio companies so every lead is tracked, every touchpoint is measured, and every dollar of marketing spend is tied to revenue.
- From HubSpot to Salesforce, Dynamics 365 to custom stacks, we configure the systems, build the workflows, and connect the data so your operating partners and portfolio leadership have a single source of truth for growth metrics.
“Twelverays got us ranking on page one for competitive keywords. Their expert, transparent SEO approach truly sets them apart. Highly recommend!”
Verified Capterra Review
“Twelverays helped drive a 65% boost in non-branded traffic, a $2.4M organic value increase, and stayed responsive to enterprise needs.”
“Brought unprecedented clarity to our sustainable investment framework and client communications.”
“They built quality backlinks through smart digital PR, boosting our domain authority significantly with a strategic, effective approach.”
“Twelverays’ SEO-driven content strategy boosted our rankings and positioned us as industry thought leaders. Real value, real results.”
“Twelverays helped us dominate local search. Now we’re the top choice in every service area thanks to their expert local optimization and local content strategy.”
“Those guys delivered tailored marketing insights that elevated our strategy. Their deep understanding of our business made a real difference. Highly recommend!”
“We’re thrilled with Twelverays’ marketing consulting. Our brand awareness and sales have grown, and the business is scaling faster than ever. Thanks!”
“Twelverays got us ranking on page one for competitive keywords. Their expert, transparent SEO approach truly sets them apart. Highly recommend!”
“Twelverays helped drive a 65% boost in non-branded traffic, a $2.4M organic value increase, and stayed responsive to enterprise needs.”
“Brought unprecedented clarity to our sustainable investment framework and client communications.”
“They built quality backlinks through smart digital PR, boosting our domain authority significantly with a strategic, effective approach.”
“Twelverays’ SEO-driven content strategy boosted our rankings and positioned us as industry thought leaders. Real value, real results.”
“Twelverays helped us dominate local search. Now we’re the top choice in every service area thanks to their expert local optimization and local content strategy.”
“Those guys delivered tailored marketing insights that elevated our strategy. Their deep understanding of our business made a real difference. Highly recommend!”
“We’re thrilled with Twelverays’ marketing consulting. Our brand awareness and sales have grown, and the business is scaling faster than ever. Thanks!”
The challenge
Proving marketing ROI to investment-minded stakeholders is the defining challenge in private equity. Your portfolio spans diverse industries, hold periods are finite, and every dollar spent must demonstrably accelerate growth or enhance valuation. Generic agency playbooks that ignore the PE lifecycle leave value on the table.
Scaling growth across a portfolio demands more than a one-size-fits-all strategy. We bridge the gap between demand generation and revenue operations so every portfolio company has a clear, measurable path from organic visibility to closed revenue and increased enterprise value.
Stop guessing. Start growing. In a world of noise, our direction helps you stay ahead.
A flexible partnership
Every engagement is tailored to your stage, your goals, and your industry. Here's how we approach growth for AI companies.
Due Diligence & Market Intelligence
We assess every acquisition target’s digital footprint, competitive positioning, and organic growth potential, giving your deal team the search intelligence they need to make confident investment decisions.
Portfolio Value Acceleration
From day one post-close, we deploy tailored SEO and demand generation strategies for each portfolio company, driving measurable pipeline growth that directly impacts EBITDA and enterprise value.
Exit-Ready Positioning
We build scalable, documented growth systems that make portfolio companies more attractive to buyers, demonstrating repeatable organic revenue channels that de-risk the acquisition for the next owner.
Explore more industries
We bring the same strategic clarity to every vertical we serve.
Finance
Build trust and drive growth in a competitive financial market.
Fintech
Attract and retain more users with a data-driven approach.
Insurance
Don’t let search visibility be a liability to your lead generation.
Law Firm
Win more cases by winning the search results first.