Different types of SEO work

Digital Marketing
Last updated:
June 13, 2022

There are many different aspects of SEO that can be worked on to improve your website's ranking. In this article, we will discuss four types of SEO work that are commonly done: on-page SEO, off-page SEO, technical SEO, local SEO, and E-commerce SEO. By understanding how the different types of SEO work and what they entail, you can better optimize your website for higher rankings!

It is essential to understand how these SEO’s work because producing high-quality content is not enough nowadays. The content needs to be correctly set up to get organic traffic, regardless of what type of SEO sorcery someone has done to gain search rankings. Each type has its own set of benefits for improving your rankings.

1) On-page SEO means optimizing your pages with keywords, backlinks, and other elements that can help them rank higher in search engines such as Google or Bing. It is an essential part of any successful website because it ensures people find what they need when visiting a site.

2) Off-page optimization is the process of increasing your website's visibility through external means such as backlinks, social media shares, and citations.

3) Technical SEO is all about ensuring that your website is coded correctly and structured so that search engine crawlers can index it quickly. This includes making sure your titles, meta descriptions, and other elements are correctly formatted.

4) Local SEO helps businesses get found online by people looking for local services or products near them.

Now, let's focus more on these different aspects individually.

 

On-Page SEO

On-page SEO is the practice of making sure your web pages are correctly optimized for the search query targeted. This can help improve your search engine traffic by increasing the website's visibility in search engine results pages (SERPs) and driving more traffic to your site. On-page SEO involves optimizing title tags, headings, content, and internal links with keywords.

Proper keyword difficulty analysis and optimizing your pages for target keywords are critical because it tells search engines what your pages are about. When people search for those keywords, your website may appear in the results if you've done on-page optimization correctly. In addition to using keywords in titles and headings, you should also use them throughout the content of your pages. Also, including long-tail keywords helps because even if the search volume for the keyword is low, there is a higher chance of ranking that piece of content.

Another important element of on-page SEO is the use of internal links. Internal links are links from your website that point to different sections of your website. They signal to search engines that your site is authoritative and should send organic traffic to that page. When there are many internal links, it sends the search engines a signal that this page is essential to our website, and search engines like Google value it more. Internal links also cause broken links every time the page link is updated, so be careful.

Technical SEO

Technical SEO is all about making sure your website is coded correctly and structured so that search engine crawlers can index it quickly. This includes making sure your titles, meta descriptions, and other elements are correctly formatted. One of the essential aspects of technical SEO is ensuring your site's content gets indexed by search engines like Google or Bing.

Technical SEO can be daunting for those unfamiliar with coding and website architecture. However, it is one of the most important aspects of SEO because it ensures search engines correctly index your website. Crawl errors occur more often than people realize, hurting the website's SEO process.

There are many things you can do to improve your website's technical SEO, such as ensuring your titles and meta descriptions are correctly formatted, using schema markup to help search engines understand your content, making sure your website is mobile-friendly, making sure your website is not blocking the search engine crawlers, preventing duplicate content, taking care of things like robots.txt files, canonical URLs and XML sitemaps.

Off-Page SEO

Off-page SEO optimization is the process of increasing your website's visibility through external means, taking care of things outside your website, thus the name off-page. Essential ranking factors such as backlinks, social media shares, and citations are part of off-page SEO. This involves building relationships with bloggers to get them to link back to you on their blogs and sharing your content on social media sites like Facebook, Twitter, and LinkedIn. Being listed on different forums participating in various seminars press releases all count as off-page SEO efforts.

The leading goal off-page SEO is to gain reputation is to cover two google ranking factors: Social Signals and Backlinks. Social signals are signals search engines get when someone shares your article on social media. For example, an expert on your niche tweets your article; then, your article will get a significant amount of social signal. Backlinks are links to your websites on other websites related to your websites.

Off-page optimization is an integral part of SEO because it helps increase your website's visibility in the search engine results pages. After all, when other websites link to your website, search engines believe that your website has valuable information. This makes it the most time-consuming aspect out of all the other different types of SEO. Off-Page SEO is usually done through outreach, reaching out to people via email, LinkedIn, Twitter, or other professional media. Knowing the cold email writing concepts helps boost this specific SEO significantly.

Local SEO

Local search engine optimization is the process of optimizing your website for customers in a specific geographic region. This is done by ensuring that local keywords appear in the content and metadata, adding structured data markup to show location information, and encouraging other websites to link back to yours with local citations. Examples of local keywords would be "plumbers in Sacramento" or simply "dentists near me."

The main goal of Local SEO is to be on top when customers are searching for a business in their area. This is effective because it helps businesses target potential customers looking for a company in their local area, which means there is a high chance of these customers being your regulars.

There are many things you can do to improve your website's Local SEO, such as:

1) Adding structured data markup to show location information

2) Adding local keywords to the content and metadata

3) Encouraging other websites to link back to yours with local citation

4) Getting your business listed in online directories, local business groups, local news stations, etc. 

E-Commerce SEO

E-Commerce search engine optimization is the process of optimizing your online store for the search engine results pages. This SEO is a summary of all the above mentioned different types of SEO works combined. However, it is slightly different in some aspects. Unlike "traditional" SEO, which focuses on ranking the keywords, E-Commerce SEO focuses on organizing the product page on search engines. Thus, this deserved a subsection of its own among all different types of SEO work.

Conclusion

SEO is a complicated process that takes extended time and effort. Unlike other digital marketing campaigns, search engine marketing results take time to appease the search algorithms and show you the actual results. Setup Google analytics and google search console to track the SEO factors such as Mobile usage, bounce rates, speed load time, inbound links, crawl errors, and dwell time to find the true ROI on your SEO effort over time. 

Alongside the optimizations mentioned above, having competitive keywords - link building, proper content creation process, search intent, and user-relevant content is a must-do for a website's SEO progress. 

The proper knowledge and tools can be an effective way to improve your website's visibility and increase conversion rate. This article covers the basics; however, there is much more to learn about these different types of SEO work on an individual level. Given enough time and effort, you will soon enough get a grasp of it.

SEO Trends keep changing with time—factors like content creator, content quality, content type matter for the SEO strategy to work. Having a proper content strategy that focuses on content for users over content for search engines tends to do well as the current trends change. 

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