HubSpot CRM Review - The Good and Bad for 2023

Last updated:
July 4, 2023

About HubSpot CRM

HubSpot CRM is a comprehensive customer relationship management solution that offers a wide range of tools and features to help businesses streamline their marketing and sales efforts. This review will explore the good and bad aspects of HubSpot CRM in 2023.

One of the key aspects of HubSpot CRM is its free plan, which makes it accessible to businesses of all sizes. This free plan allows users to manage their contacts, track their sales activities, and create basic reports. HubSpot CRM is known for its ease of use and intuitive interface, requiring minimal training to get started.

With robust marketing features, HubSpot CRM enables businesses to automate their marketing efforts, including email marketing, marketing automation, and campaign tracking. This allows organizations to nurture leads and drive more sales effectively.

HubSpot CRM offers powerful sales features, including sales pipelines, contact management, and tools. These features enable sales professionals to manage their sales process more efficiently, track their deals, and close more deals.

Overall, HubSpot CRM is an excellent choice for businesses looking to improve their marketing and customer relationships. Its free plan and ease of use make it accessible to companies of all sizes, while its range of powerful features caters to the needs of both sales and marketing teams.

RELATED: Hubspot Partners Program | Solutions & Referral

HubSpot: The Good and The Bad

HubSpot CRM has gained a strong reputation for being a reliable and user-friendly customer relationship management software. In this review, we will highlight this platform's good and bad aspects for 2023. From its powerful sales and marketing features to its user-friendly interface, HubSpot CRM offers a range of benefits for businesses of all sizes. However, it has limitations, as we will delve into the areas where it falls short. Read on to discover the strengths and weaknesses of HubSpot CRM for 2023.


The Good

HubSpot CRM is a powerful customer relationship management tool that offers a wide range of features and benefits for businesses of all sizes. One of the standout positives of HubSpot CRM is its comprehensive free plan. Unlike other CRMs that offer limited functionality for free users, HubSpot CRM's free plan provides users access to a robust set of features, including contact management, a mobile app, and basic features for email marketing. This makes it an excellent choice for startups and small businesses looking to manage customer relationships without paying a hefty price.

Another advantage of HubSpot CRM is its flexible pricing options. While the free plan offers a great starting point, businesses can choose from various pricing plans catering to their needs. This scalability ensures firms can easily expand and upgrade their CRM as their operations grow.

HubSpot CRM is also highly regarded for its ease of use. The intuitive and user-friendly platform allows sales professionals and business owners to navigate through sales pipelines and track sales activities effortlessly. The onboarding process is smooth, and the platform provides excellent customer support, ensuring users have all the assistance they need to make the most of the CRM.

In addition to its powerful features, HubSpot CRM offers a range of free tools that complement its CRM software. These tools, such as the HubSpot Sales Chrome extension and the Email Tracking feature, enhance the overall sales and marketing efforts by providing real-time insights and automation.

HubSpot CRM offers a comprehensive free plan, flexible pricing options, scalability, ease of use, and extensive customer support. These advantages make it an excellent choice for businesses of all sizes looking to enhance their marketing and sales processes.

RELATED: 10 CRM Implementation Steps for Company Success

The Bad

While HubSpot CRM offers a range of impressive features and benefits, there are some drawbacks to be aware of. One of the main concerns is the complicated pricing tiers. While scalability is a positive aspect of HubSpot CRM, the pricing structure can confuse some users, especially those new to CRM software. Understanding which features are included in each pricing tier may require additional research and evaluation.

Another downside is the lack of customer support on the free plan. While the paid plans offer excellent customer support, free users may struggle to receive timely assistance when encountering issues or needing guidance. This could hinder their experience and limit their ability to utilize the CRM's capabilities fully.

Lastly, it's important to note that the free plan has limitations. While it offers a robust set of basic features, certain advanced features and functionalities are only available in the paid plans. This means businesses relying solely on the free program may not have access to the full range of tools and capabilities that HubSpot CRM offers.

Despite these drawbacks, HubSpot CRM remains a popular and powerful choice for businesses looking to effectively manage customer relationships and streamline their sales and marketing efforts.


HubSpot Pricing and Options

HubSpot offers a variety of pricing plans and options to cater to different business needs. The software provides a free program with basic features such as contact management, email marketing, and tracking sales activity. For businesses looking for more advanced features and capabilities, HubSpot offers a range of paid plans with varying levels of functionality.

The Starter plan is designed for small businesses and offers additional features like custom reports and multiple sales pipelines. The Professional plan is ideal for growing companies and includes advanced marketing automation and other reporting options. The Enterprise plan provides powerful tools like advanced analytics and custom objects for larger organizations with more complex needs. HubSpot offers add-ons for specific needs, such as ad management and CMS hosting. With its flexible pricing options, businesses of all sizes can find a plan that suits their requirements and budget.

RELATED: What is Salesforce & What is it Used For?

HubSpot Pricing

HubSpot offers various pricing options tailored to different business needs. They offer standalone plans and bundle options, allowing businesses to choose the best fit for their requirements.

The pricing tiers offered by HubSpot include four main plans: Starter, Professional, Enterprise, and Free. The Starter plan is ideal for small businesses and starts at a reasonable price, providing essential features for contact management and marketing automation.

The Professional and Enterprise plans offer a wide range of tools and features for businesses with more advanced needs. These plans cater to larger sales and marketing teams, providing advanced features for sales pipelines, customer relationship management, and marketing campaigns.

A standout feature of HubSpot's pricing model is its discounted bundle options. Businesses can combine the sales, marketing, and service hubs into one cohesive platform, streamlining operations and reducing costs.

HubSpot also offers a Free plan that provides basic features for small businesses starting. This plan allows users to experience the platform and its powerful tools without cost.

Overall, HubSpot's pricing options cater to businesses of all sizes and budgets, making it an excellent choice for companies looking to enhance their marketing and sales efforts.


HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing tool that offers a wide range of features and benefits to businesses looking to automate their marketing activities and enhance their B2B communications.

One of the standout features of HubSpot Marketing Hub is its powerful marketing automation capabilities. Businesses can easily automate repetitive marketing tasks like email marketing and social media posting. This not only saves time but also ensures consistent engagement with customers throughout the buyer's journey.

Integration with website builders is another key benefit of HubSpot Marketing Hub. With seamless integration, businesses can easily track website visitors, analyze their behavior, and personalize their experience. This allows for more effective lead nurturing and conversion optimization.

Additionally, HubSpot Marketing Hub provides tools to design and execute effective B2B communications. From creating engaging landing pages and forms to implementing lead scoring and segmentation, businesses can tailor their messaging to specific customer segments, resulting in higher conversion rates and improved ROI.

However, it's important to note a few potential limitations and hidden fees. HubSpot Marketing Hub restricts the number of marketing contacts based on the pricing plan, which may limit scalability for businesses with large databases. Moreover, some users may find the platform's learning curve steep, requiring time and effort to leverage its features fully. Additionally, while the pricing plans are transparent, additional fees for optional features or services may exist.

Overall, HubSpot Marketing Hub is an excellent choice for businesses looking to automate their marketing efforts, integrate with website builders, and design effective B2B communications. It offers powerful tools and features, but potential users should be aware of the limitations and possible hidden fees.

RELATED: Choosing the Right Salesforce Consulting Firm

HubSpot Sales Hub

HubSpot Sales Hub is a comprehensive customer relationship management (CRM) platform for sales teams. One of its standout features is its seamless integration with various sales software and tools, making it a valuable asset for any sales team.

One of the most notable benefits of HubSpot Sales Hub is its robust integrations. It allows teams to connect their CRM with other sales tools and platforms, streamlining workflows and eliminating the need for manual data entry. This integration capability enables teams to have a single source of truth for all customer interactions, resulting in improved productivity and efficiency.

Another key feature of HubSpot Sales Hub is its multi-currency support. This is particularly advantageous for businesses that operate in multiple countries or regions. With this feature, sales teams can easily manage deals and invoices in different currencies without hassle, ensuring accurate reporting and streamlined financial operations.

Additionally, HubSpot Sales Hub offers a range of time-saving tools for lead conversion and communication. It includes features like email templates, email tracking, and meeting scheduling. These tools automate repetitive tasks, provide valuable insights into prospect engagement, and help streamline the sales process, allowing sales reps to focus on building customer relationships and closing deals.

However, it's important to note a few limitations of HubSpot Sales Hub. The team dashboard functionality may not be suitable for large sales teams with complex reporting needs. Additionally, the platform limits the number of users based on the pricing plan, which may not be ideal for organizations with extensive sales teams.

Overall, HubSpot Sales Hub is a powerful CRM solution that offers great integrations, multi-currency support, and time-saving tools for sales professionals. While it may have limitations for large teams, it is still an excellent choice for businesses looking to enhance their sales processes and drive growth.


HubSpot Service Hub

HubSpot Service Hub is a powerful customer service software that offers a wide range of features to help businesses build a better customer experience, create self-service solutions, and drive customer success.

One of the key features of Service Hub is its ability to empower customers with self-service solutions. With the self-service tools Service Hub provides, businesses can create a knowledge base, FAQs, and documentation that allow customers to find answers to their questions quickly and conveniently. This not only improves the customer experience by providing immediate support, but it also reduces the workload for customer service teams.

Service Hub is particularly well-suited for departments that handle customer tickets, especially for small software development teams with short deadlines. The ticketing system in Service Hub allows support agents to efficiently manage customer inquiries, track the status of tickets, and collaborate with other team members to resolve issues effectively. The system is intuitive and easy to navigate, ensuring customer tickets are handled promptly and accurately.

Another advantage of Service Hub is its robust data analysis capabilities. The software provides valuable insights into ticket response time and resolution rate, enabling businesses to measure customer service performance and make data-driven improvements. With these analytics tools, companies can identify areas for improvement, optimize their support processes, and ensure customers receive prompt and satisfactory resolutions to their issues.

In conclusion, HubSpot Service Hub is a comprehensive customer service software that offers features to enhance the customer experience, create self-service solutions, and drive customer success. Its ticketing system and data analysis capabilities make it an excellent choice for department handling customer tickets, particularly for small software development teams with time-sensitive projects.

RELATED: Becoming a Salesforce Consultant

HubSpot CMS Hub

HubSpot CMS Hub is a powerful content management system designed to help businesses easily create and manage website pages. With its intuitive drag-and-drop editor, companies can easily build and customize their website pages without coding knowledge. This allows for quick and efficient content updates, saving businesses time and resources.

One of the key benefits of the CMS Hub is its ability to optimize content for different devices. With the increasing use of mobile devices, websites must be responsive and adaptable. The CMS Hub ensures that website content looks great and functions seamlessly across desktops, tablets, and smartphones, providing an optimal user experience for visitors.

Another advantage of the CMS Hub is the access to pre-built website themes. These themes offer professional and visually appealing designs that can be easily personalized to match a business's brand. This eliminates the need to start from scratch, saving time and effort in the website design process.

While WordPress may be a more powerful CMS in terms of customization and flexibility, the CMS Hub offers a comprehensive solution for businesses that prefer to have all their tools in one integrated platform. With HubSpot's CRM, marketing, and sales tools seamlessly integrated with the CMS Hub, businesses can streamline their operations and easily manage their entire online presence in one place.

In summary, HubSpot CMS Hub provides a user-friendly and efficient way for businesses to create and manage website pages. With its drag-and-drop editor, optimization capabilities, and access to pre-built themes, the CMS Hub is a great choice for businesses looking for a comprehensive solution that combines website management with their other business tools.


Is HubSpot CRM the right CRM software for you?

HubSpot CRM is a highly versatile customer relationship management software suitable for different types of users and businesses. Whether you are a small business owner, sales professional, or part of a large marketing team, HubSpot CRM offers many tools and features to meet your specific needs.

For beginners, HubSpot CRM provides an excellent starting point. With its user-friendly interface and intuitive design, even those with limited experience in CRM software can quickly learn and navigate the platform. Additionally, HubSpot offers a free plan that allows users to taste its basic features without any financial commitment.

One of the standout features of HubSpot CRM is its ability to set up sales funnels. The software helps automate and streamline sales, from lead generation to closing deals. With HubSpot's advanced features, such as sales pipelines and contact management, sales professionals can effectively manage customer interactions and track progress.

While HubSpot CRM is a great choice for teams new to CRM software, it is still important to consider competitors in the market. Competitor platforms, such as Salesforce and Zoho CRM, may offer similar or additional features that might better suit the specific needs of your business. It is crucial to assess your requirements and compare different CRM options before making a final decision.

In conclusion, HubSpot CRM offers many benefits for beginners, free plan users, and those looking to set up sales funnels. It is particularly suitable for teams new to CRM, providing a user-friendly interface and essential tools to manage customer relationships effectively. However, it is essential to consider competitors and evaluate your business's needs before committing to CRM software.

RELATED: Failures of CRM Implementation: 5 Common Challenges

HubSpot CRM Alternatives

When considering alternatives to HubSpot CRM, there are several options to explore that offer a variety of features to meet your business needs. Below are four notable options:

1. Pipedrive: Made specifically for sales teams, Pipedrive focuses on providing a comprehensive sales pipeline management solution. Its intuitive interface and customizable features help streamline the sales process, making it an excellent choice for businesses with a strong emphasis on sales.

2. ActiveCampaign CRM: Combining sales and marketing features with a strong focus on automation, ActiveCampaign CRM offers a powerful toolset to manage customer relationships. Its marketing automation capabilities make it ideal for businesses looking to streamline marketing efforts and improve sales conversions.

3. EngageBay: Similar to HubSpot CRM, EngageBay offers a wide range of tools for marketing, sales, and customer service. It provides advanced features such as email marketing, contact management, and customer interactions, making it a great alternative for those who want a similar offering to HubSpot at a more affordable price.

4. Zoho CRM: With the availability of its software in 26 languages, Zoho CRM is a global player in the CRM market. It offers a range of sales, marketing, and customer service features, catering to businesses of all sizes. Zoho CRM's custom reports, advanced analytics, and customization options make it popular among companies worldwide.

While HubSpot CRM is a strong contender, exploring these alternatives can help determine the best fit for your business based on specific needs and preferences.

Book a Discovery Call

Let us help you with your strategy, 1-on-1.

Request for Proposal

How can we help your business?
Submit RFP

Subscribe to our newsletter to get the latest news and insights right in your inbox.