Platforms Supported

Dynamics 365
Dynamics 365 - Sales

Services Rendered

Dynamics 365 Consulting




BroadGrain Commodities Inc. is a global marketer and handler of grains, oilseeds, by-products, and specialty crops for both feed and food markets. The company has been known for sourcing, processing, marketing, and distributing these agricultural commodities to customers around the world. Its business has traditionally been divided into three divisions: the Domestic Division, the International Division, and the Specialty Crops Division.


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Dynamics 365 Solution

Twelverays, played a crucial role in BroadGrain Commodities' implementation of the Dynamics 365 Sales module. The goal was to streamline the sales business process and enhance interactions with farmers - the crucial suppliers in their business model. Before this implementation, BroadGrain was dealing with fragmented data, time-consuming manual processes, and a lack of seamless communication with farmers.

The process began with Twelverays conducting an in-depth analysis of BroadGrain's existing business processes, particularly those related to sales and farmer interactions. They examined the strengths and weaknesses of the current system and identified areas where Dynamics 365 could make the biggest impact.

Once the analysis was complete, Twelverays tailored the Dynamics 365 Sales module to suit BroadGrain's unique requirements. They built custom functionalities that specifically catered to BroadGrain's sales process, enabling more efficient and structured management of leads, opportunities, and customer data. This gave the sales team more time to focus on creating and maintaining relationships with clients, rather than struggling with administrative tasks.

In order to enhance farmer interactions, Twelverays leveraged the power of Dynamics 365's contact management features. The module allowed BroadGrain to keep track of all interactions with individual farmers, including transactions, communication history, and any specific needs or preferences. This allowed for a more personalized approach to each interaction, resulting in improved relationships and a better supplier experience.

Furthermore, Twelverays set up training for BroadGrain's team to ensure they could utilize the full capabilities of the new system. This involved practical demonstrations, workshops, and ongoing support as the team became accustomed to the new software.

The result of this collaboration with Twelverays was a transformative impact on BroadGrain's sales and supplier interaction processes. The Dynamics 365 Sales module, tailored to BroadGrain's needs, helped to automate tedious tasks, streamline processes, and enhance relationships with farmers, leading to increased efficiency and productivity in their business operations.

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