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Creating an asphalt paving company website that is future-proof

Golden State Paving Is located in California. They were in a need of website refresh. They reached out to us to help with the website refresh.

Golden State Paving
Golden State Paving


Webflow, Figma, Adobe Photoshop, CDN

What we did

Mobile Optimization, SEO, UI & UX Optimization, System Design, Site Architecture


Originally established in 1998 by Ismael Sandoval, Golden State Paving Co., Inc. delivers high-quality workmanship with old-school one-on-one customer service. The company proudly serves Orange, Los Angeles, Riverside, and San Diego counties.

Challenge: Golden State Paving had a outdated website since 2000's. They wanted a brand new site that is mobile friendly, uses up to date technologies, and future-proof.

Solution: Leverage Webflow technology and design skillset of Twelverays.

Result: Super fast, light weight website. Hosted with Webflow, security, updates and CDN all handled by Webflow.

Solutions (1-4)

Solution 1
Leverage no-code platform Webflow to create web technology.
Solution 2
Utilize WEBP images for fast and light-weight response time.
Solution 3
Optimized SEO for strong google rankings.
Solution 4
Optimized user funnel with proper UI and UX to convert leads.

Check out what we did

Site refresh

Complete website refresh from their old non mobile friendly website.

1 month

Time it took to complete the project

"We question the status quo to forge a new, better path. We don't accept shortcuts or excuses"