The Hale Pau Hana

The Hale Pau Hana
Development
Advisory
Digital

Industry

Hospitality (Resort/Hotel)

Platforms Supported

Facebook
Google ADS
Instagram
Webflow

Services Rendered

Advisory
Content Marketing
PPC Management
SEO
Social Media Advertising
Social Media Management
Web Development
Website Support

Website

The Hale Pau Hana

Introduction

The Hale Pau Hana is a unique beachfront retreat situated on the picturesque shores of Maui, Hawaii. This idyllic resort offers guests the quintessential Hawaiian vacation experience with its stunning ocean views, lush tropical gardens, and direct access to the soft, sandy beaches of Kihei. Each of their comfortable, fully-equipped condominiums affords visitors a private sanctuary with the Pacific Ocean as a backdrop, making every stay a serene and unforgettable encounter with the aloha spirit of the islands. Renowned for its exceptional service, The Hale Pau Hana invites travelers to bask in the tranquility of island life while enjoying modern comforts and conveniences.

Solutions

+
SEO

The Hale Pau Hana's partnership with us for SEO services brought remarkable success to their online presence. Over the course of our engagement, we saw a tremendous 540% increase in users, with new users growing by 532.3%, signalling a significant surge in market visibility and reach. The average engagement time on their site improved by 17.2%, indicating not just higher traffic, but more importantly, more meaningful interactions with content.

This growth translated into an increased interest in their offerings, particularly in the United States, which remains their largest market, followed by substantial gains in international attention from Canada, Denmark, and beyond. Furthermore, the SEO work contributed to a remarkable rise in user activity, with a 75.4% increase in 30-day active users, showcasing the sustained interest and retention of new visitors.

These SEO metrics underscore the effectiveness of a finely-tuned strategy in not only attracting a higher volume of users but also in engaging them deeper with the brand's content, directly contributing to The Hale Pau Hana's business goals.

+
Paid Ads

The Google PPC campaign we ran for The Hale Pau Hana was a definitive success, with the ROAS (Return on Ad Spend) reaching an extraordinary 827.78%. This remarkable figure illustrates the efficiency and effectiveness of the ad spend, translating into substantial revenue. The campaign was meticulously designed to target the right keywords and demographics, ensuring maximum visibility and conversion. The substantial ROAS is a testament to our strategic planning and execution, demonstrating our expertise in not just driving traffic, but also in achieving significant financial return for The Hale Pau Hana.

+
Social Media

The Hale Pau Hana’s social media presence flourished under our campaign, as we saw a stellar 157% increase in Facebook reach, demonstrating the content’s wide appeal and relevance. This was complemented by a 77.3% increase in Facebook visits, showing a significant uptick in user interest and engagement.

On Instagram, the strategy also proved effective, with a 13.1% increase in profile visits, indicating a growing curiosity and engagement from the platform's users. Although there was a slight decrease in the number of followers, the overall trajectory showed a positive trend in audience growth and interaction.

The increase in content interactions by 11% signals that the audience was not just larger, but more engaged with the brand. The combination of these metrics highlights the effectiveness of our social media strategies in building and nurturing an active community around The Hale Pau Hana's offerings.

+
Dynamics 365
+
Website

The Hale Pau Hana, seeking to enhance their online guest experience, collaborated with us to transition their website from Squarespace to Webflow. This move was strategic, aiming to leverage Webflow’s advanced design capabilities and robust platform features. Our team delivered a sleek, professional website that not only showcases the beauty of their properties but also simplifies the booking process for potential guests.

The new website's design focused on user experience, ensuring that visitors could effortlessly navigate and explore the various accommodations on offer. By prioritizing intuitive layout, engaging visuals, and seamless booking functionality, we provided The Hale Pau Hana with a digital space that reflects their brand's commitment to quality and guest satisfaction. This migration to Webflow laid the foundation for an enhanced online presence, enabling The Hale Pau Hana to stand out in a competitive market and offer guests a superior experience from the first click.