Technology

Help customers find your I.T. solutions with targeted strategies.

Technology moves fast, and the companies that lead in search define their category. Whether you sell infrastructure, developer tools, or enterprise platforms, your buyers research extensively before engaging sales. Our integrated approach combines demand generation with revenue operations to build a growth engine that turns technical searches into qualified pipeline and closed enterprise deals.

The challenge

Cutting through a noisy, fast-moving market is the defining challenge for technology marketers. Your audience is deeply technical, your competitors are well-funded, and product cycles move so quickly that last quarter’s messaging is already outdated. Generic SEO and disconnected CRM workflows leave pipeline attribution unclear and sales cycles unnecessarily long.

Reaching multiple decision-makers adds layers of complexity. Developers evaluate documentation and community content, engineering leaders compare architectures and benchmarks, and procurement teams assess vendor credibility. We bridge the gap between demand generation and revenue operations so every stakeholder—from the engineer running a proof of concept to the CTO signing the contract—has a clear path from first search to closed deal.

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Learn our strategic SEO approach for your industry.
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A flexible partnership

Every engagement is tailored to your stage, your goals, and your industry. Here's how we approach growth for AI companies.

Technical Thought Leadership

We build search strategies around the deep technical content your audience trusts. Developer documentation, architecture guides, benchmark studies, and integration tutorials that position your brand as the definitive resource in your category and earn high-authority backlinks from the publications your buyers actually read.
30%+
Average reduction in cost per acquisition (CPA).

Solution Architecture Visibility

We create and optimize content for every use case, integration, and deployment scenario your platform supports. From “how to migrate from [competitor]” guides to ecosystem partner pages and solution briefs, we ensure your product appears wherever buyers are evaluating their options.
30%+
Average reduction in cost per acquisition (CPA).

Enterprise Pipeline Intelligence

We connect your SEO pipeline to your CRM and sales systems so you can track every prospect from first technical search to signed enterprise contract. Multi-stakeholder attribution across long sales cycles means your marketing investment goes where it accelerates real deal velocity.
30%+
Average reduction in cost per acquisition (CPA).

Demand Generation

Turn search intent into qualified pipeline

  • Search is the highest-intent channel in technology. We build your organic presence around the exact queries your buyers use when evaluating solutions—from technical comparisons and architecture guides to “best [category] platform” searches, integration documentation, and developer-focused tutorials that capture demand at every stage of the evaluation cycle.

  • Our approach goes beyond rankings. We optimize for conversions at every stage of the funnel, from awareness content that educates technical audiences to product pages, documentation hubs, and demo request flows that turn qualified engineers and decision-makers into active pipeline.

Revenue Operations

Align your systems to close more revenue

  • Leads don’t convert themselves. We implement and optimize your CRM, marketing automation, and sales enablement tools so every qualified visitor—whether they downloaded a whitepaper, explored your API docs, or requested a demo—is nurtured through a clear, measurable path from first touch to signed enterprise contract.

  • From Salesforce to HubSpot, Marketo to custom stacks, we configure the systems, build the workflows, and connect the data so your revenue team knows exactly which channels, content, and campaigns are driving real pipeline and accelerating deal velocity.
Next Step
What does your business need now?
Demand generation or Revenue operations?
Speak with our specialist team.

Read the case study

See how we’ve applied this strategy in industry.

Hoskin Scientific case study - Twelverays
Hoskin Scientific
Scientific & Environmental Instruments
Driving leads and engagement with multi-channel digital strategy
87%
Increase in qualified leads within 3 months