vs Asana: Which is Better for Product Management?

Last updated:
July 17, 2023

Choosing the right project management platform is crucial for successful product management. and Asana are two popular project management tools in the market that offer robust automation features and collaborative functions. These software platforms are invaluable for project managers and can help teams streamline their product management processes, whether they're in software development or any other industry.

In this article, we will compare and Asana across various aspects to help you make an informed decision about which platform best suits your product management needs. vs Asana: Customizable Workflows and Workflow Management

Both and Asana provide builder and customization options to tailor their platforms to your specific product management workflows. allows you to set up rules for automated actions, and offers extensive customization capabilities for designing private boards, column types, and workflows to match your unique processes.  

Asana offers custom field features and project templates, empowering you to adapt the platform to your preferred product management methodology. vs Asana: Visual Presentation and Progress Visualization excels in visual presentation, offering an intuitive user interface with customizable dashboards. This dedicated feature enables you to visualize your product roadmap, track progress, and monitor key metrics at a glance.  

Asana, on the other hand, allows you to set task dependency in its timeline views and offers project tracking tools for managing ongoing projects effectively.

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Both platforms prioritize collaboration and communication among product teams. provides collaboration features like individual task assignments, comments, and file sharing, fostering seamless teamwork and efficient communication.  

Asana, the intuitive task manager, offers similar collaboration tools, enabling teams to coordinate day tasks, leave comments, and attach files within the platform. vs Asana: Advanced Integration Features and Document Management

Integration features and document management are essential aspects of any project management tool. They allow for streamlined workflows, efficient communication, and better decision-making based on comprehensive data. Let's examine how Asana and fare in these aspects:

Asana Integrations:

Asana is known for its ability to seamlessly integrate with a host of third-party apps, thereby boosting productivity and making the platform a hub for project management. Some of its most popular integrations include Google services, such as Google Drive, Google Docs, Google Sheets, and Google Calendar. These integrations provide users with an overview of their projects via handy calendar views, enhancing visibility of project details and timelines.

Another notable Asana integration is Adobe Creative Cloud, which is especially beneficial for creative teams. This allows teams to attach files directly from Adobe to Asana tasks, streamlining the workflow for creative projects.

Asana's wide range of native integrations not only aids in document management but also enables data-driven decisions by providing an overview of all project-related data in one place. Asana's integrations make it easy for project managers to track project progress and make informed decisions. Integrations:

Much like Asana, also offers a wide range of integrations with other cloud-based services, extending the functionalities of the platform. These integrations make more than just a project management tool—it becomes a comprehensive platform for team collaboration and project planning. integrates with popular third-party apps such as Slack, Dropbox, Excel, and more. With these integrations, users can centralize their communications, manage project files efficiently, and visualize project data in a way that best suits their needs.

The integrations offered by don't just help in efficient document collaboration but also aid in making data-driven decisions. It provides teams with a robust knowledge base to track, analyze, and manage complex project details. This allows for informed decision-making and tracking of project progress in real-time.

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Asana's goal tracking and in-built time tracking features empower product teams to set objectives, monitor complete progress status, and align efforts towards achieving key milestones. Similarly, provides goal tracking features, enabling teams to track task progress and milestones within the platform. vs Asana: Pricing Plans and Cost

Both Asana and offer different pricing plans to cater to a wide range of customer needs.

Asana: Pricing Tiers

Basic: It is free for up to 15 users, offering a set of limited features suitable for small teams just getting started with project management.

Premium: Priced at $10.99 per user per month (billed annually), or $13.49 per user per month when billed monthly, it offers additional features such as timeline, custom fields, and unlimited free guests.

Business: For advanced project management needs, this plan costs $24.99 per user per month billed annually, or $30.49 per user per month when billed monthly. It provides even more advanced features, including portfolios and workload.

Enterprise: With custom pricing, it offers advanced security, control, and support suited for large organizations.

Before subscribing to a paid plan, Asana offers a 14-day free trial for the Premium and Business plans to help you evaluate their offerings. Pricing Tiers

Individual: This is a free plan offering basic features for single users or small teams.

Standard: At $8 per seat per month (billed annually), this plan offers additional features like timeline & Gantt views, guest access, and automation (250 actions per month).

Pro: This higher-tier plan costs $16 per seat per month (billed annually). It offers even more distinct features including time tracking, chart view, formula column, and custom automations (25,000 actions per month).

Enterprise: This upper plan is available at custom pricing based on the organization's needs and offers advanced features and support.

Each of's paid plans are also available on a monthly basis, with prices being slightly higher than the annual rate.

Both Asana and's pricing plans are tiered based on the number of users per month, with free basic plans to higher-tier plans offering advanced features for larger teams and complex projects. You can choose to pay monthly or annually (with cost savings for annual billing). It's essential to assess the pricing tiers and select a plan that aligns with your budget and product management requirements. Do a cost estimation based on your team size and required features to ensure you're making a cost-effective decision.

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Both and Asana offer enterprise plans designed to cater to the needs of larger organizations and complex projects. These plans provide additional features, advanced security features, and dedicated support to meet the demands of enterprise-level product management. vs Asana: User Interface and Usability: and Asana both offer intuitive and user-friendly interfaces, making it easy for teams to navigate and utilize the customizable platforms' core features. A smooth onboarding process is vital for any project management platform to ensure quick adoption by the team. vs Asana: Time Tracking and Project Management Tools

When it comes to managing project timelines and individual tasks, having robust time tracking and project management tools can make all the difference. Let's examine the offerings of and Asana in this area:

Time Tracking:

Both Asana and offer activity log and time tracking features, allowing teams to keep a close watch on the time spent on tasks and projects. Time tracking enables larger teams to better understand where their time is being spent, which is crucial for improving productivity and efficiency.

Project Management Tools:

Beyond time tracking, and Asana provide a broad set of project management tools to help teams plan, execute, and monitor their activities. This includes tools to manage unlimited tasks, dependent tasks, task flow, and even audit logs.


Asana's task list feature allows teams to create unlimited tasks and subtasks, ensuring every detail is captured and nothing falls through the cracks. Asana's dependent tasks feature is useful for mapping out task flow and ensuring that everyone knows which tasks need to be completed before others can begin. This is particularly useful for common project management tasks, such as bug tracking or product launches. also offers a robust task management system that supports unlimited tasks. In addition, provides detailed audit logs that keep track of every action within an entire project. This provides an additional layer of transparency and accountability, ensuring every team member is aware of their responsibilities and the progress of the project.

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When it comes to user experience, both Asana and score highly with their users.

Asana Users:

Asana users often commend the platform's intuitive interface and its easy-to-use distinct features. They appreciate the functionality of action boards, which allow for clear visualization of tasks and their current status. The project message board is another feature that Asana users praise, as it helps to centralize communication and keep all relevant discussions within the context of the project.

A standout feature for many users is Asana's portfolio feature, which allows them to track projects across multiple teams. This feature provides a high-level view of all ongoing work and helps project managers manage their portfolios in real time. The project and portfolio management capabilities of Asana have proven to be incredibly helpful for users, especially those juggling multiple projects simultaneously. Users: users often praise the platform for its customizable boards and the ability to manage an unlimited number of projects on a single platform. Like Asana, also has an intuitive interface that users find easy to navigate.

One of the main highlights of, according to its users, is the platform's progress tracking capability. The color-coded status updates help teams visualize their workload and monitor progress in real time. The ability to create custom workflows is another feature that users appreciate, as it allows them to tailor the platform to their specific processes.

In terms of overall user satisfaction, both Asana and have received positive reviews from users for their robust project management features and intuitive interfaces. When choosing between the two, consider the specific needs of your team, the complexity of your projects, and the kind of user experience you're looking to create.

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Product management requires robust and versatile project management tools. Both and Asana stand out as excellent choices, offering unique strengths and robust features tailored towards enhancing productivity and fostering collaboration. Here are some key points to consider when choosing between the two:'s Strengths:

  • Serves as a dynamic online whiteboard, allowing agile teams to visualize and adjust their workflows in real-time.
  • Offers robust automation actions to streamline task flows and reduce manual effort.
  • Provides extensive integrations with popular tools, allowing you to expand your product management toolkit.

Asana's Strengths:

  • Detailed project plan functionality allows for comprehensive project timelines, task assignments, and dependencies.
  • The ability to handle unlimited tasks and its seamless file attachment functionality make Asana great for teams juggling multiple projects.
  • Like, Asana also offers extensive integrations with popular tools to enhance your product management toolkit.

When evaluating the two, consider the following factors:

  • Assess the needs of your customer base and understand your team's workflow.
  • Evaluate the cost per month per user based on your chosen price plans.
  • Determine whether the platform can handle unlimited projects and how it aligns with your team's working style.
  • Take advantage of free trials offered by both platforms to test out their functionalities and see which one fits better with your product management workflows and objectives.

With Twelverays as your trusted partner, you can ensure a smooth and efficient setup of and Asana for your business. Twelverays provides expert guidance and assistance, allowing you to fully harness the capabilities of and Asana.

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