Advertising on Waze as A Small or Large Business

Last updated:
May 12, 2021

Advertise on Waze

Like numerous small company marketers, you are constantly trying to find methods to increase your digital footprint and drive website traffic to your shop. It can be a tough job not just to weed through all the marketing choices and platforms but also show an ROI or trend line on tactics and campaign initiatives. With that said in mind, this message speaks particularly to vetting advertising and marketing on Waze. Allow's take a look at the choices, the app's competitors, and how to do tracking so you can decide if this is a good channel in which to spend.


What Is Waze?

This maps and directions app is had by Google Map and is house to more than 100 million monthly active customers if you are unfamiliar with Waze. Waze defines itself as "the world's largest community-based traffic and also navigating the app. Joining drivers in your area that share real-time website traffic and also roadway info, conserving everyone time and gas money on their daily commute." This fantastic concept has boosted customer numbers, and also like any useful app, it presented a brand name and local business marketing beta in 2015. Three years later, in March of 2018, the company felt great that its advertising objective of being not rough and valuable had actually been reached for permanent usage.

RELATED: Waze Location Based Advertising

What Waze Advertising Features Available?

Waze local has advertising and marketing choices readily available for businesses of all sizes and shapes, from single storefronts to franchise business corporations with hundreds and thousands of locations. However, before we break each of these alternatives down, the preface is that these strategies are customized to storefront shops. Using Waze, you can target vehicle drivers who are on the go near your business location with a meaningful local ad experience. Those initiatives are sustained by complying with marketing placements. (Details provided by Waze.).

Top-quality pins - Like a shop sign, pins inform and advise chauffeurs that your organization is on or near their route.

Promoted Search - Your physical locations are promoted to the top of the Waze local search results, and also your listings include your brand logo design.

Zero-speed takeover ad - These resemble a digital billboard. They are displayed in the application when vehicle drivers are at a complete quit.

Close-by arrowhead - This arrow shows up right away when a person opens the app. It reveals that your service is where a nearby customer is currently situated.

RELATED: What's Local SEO in 2024?

waze ads

Waze Advertising Packages

Waze local advertising platform and marketing alternatives have been available in 2 plans: starter and also plus. Each bundle is based upon a per-day pricing cost framework. The biggest distinctions between the two plans are valuing, variety of areas, using pins and search vs. zero-speed takeover, time scheduling, level of account assistance, and invoicing.


Starting at $2 per day

Suitable for 1-10 locations

Pins and Search

Geographic targeting

Self-service sign up

Email support

Credit card billing only


Starting at $100 per day

Suitable for 1-50 locations

Zero-Speed Takeover

Geo & Time scheduling

Dedicated account manager

Email & phone support

Credit card & invoice billing

‍Case Studies and Analytics

Although Waze marketing is available to many sectors, some common companies that prosper an audience using its marketing features are gas stations, dining establishments, retail stores, and enjoyment locations. A wonderful case study of a retailer is Men's Warehouse, which made use of Waze to drive awareness concerning a charity event as well as obtained greater than 5 million impacts as well as conserved three and also fifty percent thousand deals. More Waze studies can be found below.

However, once more, tracking is what is necessary. When advertising and marketing with Waze, the analytics mostly made use of are a fad line of foot web traffic to your area before as well as after a paid option is triggered, as well as the number of individuals looking for your company or service.

RELATED: Google Map Pack: 5 Small & Local Business Strategies

waze case studies and analytics

Waze Competitors

Considering that Waze is used for navigation and also direction purposes, its major rivals with bigger teams of energetic customers are Apple, Google Maps, and also Bing Maps. But, just two of these alternatives have similar advertising and marketing to Waze, and also those alternatives are the Google Map promoted pins and Bing advertised pins. The Google Map pins are set up through AdWords, as well as the Bing pins via ad area expansions. Nonetheless, Google map and Bing pins do not appear within Waze, so they could be part of a great collective initiative to drive more traffic to your local stores. In addition, these maps do not have neighbourhood updates for optimal web traffic details or carpooling choices, which makes Waze the recommended option and the fastest-growing choice.

In Conclusion

The pointer from the digital marketing team at Twelverays is to begin a tiny and also examination advertising campaign on Waze. Start with the starter bundle on some of your areas in a larger populated location list, as well as create a special, giveaway, or sale that potential consumers might discover beneficial sufficient to come by to claim if the difference in in-store website traffic and foot traffic is substantial and relocate right into more areas.

We have seen both small and large businesses like furniture stores, coffee shops, to large mortar stores. Get more potential customers on Waze advertising using location extension, billboard location and location search.

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