5 Best CRM for Real Estate in 2023

Last updated:
September 6, 2023

The best CRM for real estate professionals has become a necessity to use in this modern business fueled by technology and AI generation. Today’s real estate industry is a complex ecosystem that requires seamless interactions with clients, properties, and a multitude of stakeholders. In this rapidly evolving field, a quality CRM system can serve as the digital backbone for real estate teams, streamlining day-to-day operations and enhancing customer relationships.

What is a real estate CRM, and why is it so important? Real estate CRM software offers a suite of specialized tools for real estate agents, agencies, and firms. These systems empower professionals to efficiently manage contacts, property listings, emails, and much more. In this guide, we'll delve into the importance of CRM in real estate and spotlight the top five platforms that are revolutionizing the industry.

What is CRM in Real Estate?

What is CRM in Real Estate?

CRM, or Customer Relationship Management software, is designed to streamline daily tasks and manage interactions with clients. It's a centralized platform that results in an excellent customer experience, ensures hassle-free customer satisfaction, and can easily turn leads into revenue. Let's find out how important CRM systems are when it comes to real estate.

Importance of CRM in Real Estate

Importance of CRM in Real Estate

CRM in real estate goes beyond mere customer management. It offers a suite of tools, tailor-made for real estate agents, agencies, and firms, that enables them to manage contacts, property listings, emails, and more. Here's why realtors should use a CRM:

  • Managing Properties: Real estate CRMs allow agents to handle various types of properties, including airport property and commercial properties. They can store detailed property details, such as property preferences, aiding in aligning potential clients with suitable options. Without CRM, tracking these details becomes cumbersome, leading to missed opportunities.
  • Communication with Clients: Features such as email templates and drip campaigns facilitate constant communication with clients, whether they're buyers or real estate investors. Without these tools, maintaining consistent and personalized communication can be a daunting task.
  • Customization Options: Real estate CRMs provide customization options that enable real estate companies to mold the system according to their specific needs. Without customization, real estate businesses may find themselves restricted by rigid systems that don't cater to their unique requirements.
  • Marketing Automation Tools: Real estate businesses can benefit from marketing automation features, including customer segmentation and sales funnel management. Without these automation features, marketing efforts can become fragmented and less effective.
  • Managing Sales Process: Sales pipelines and sales cycles are crucial to any real estate business, and CRMs provide the necessary tools to manage these aspects efficiently. Without proper management of sales cycles, a real estate business may face extended sales periods and a lack of insight into the sales process.

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5 Best CRM Platforms for Real Estate

5 Best CRM Platforms for Real Estate

We've narrowed down the five best CRM platforms designed specifically for the real estate industry. From the newest innovations like Spark CRM to the long-standing and adaptable Zoho CRM, these solutions offer unique advantages tailored to different business needs and budgets. Let’s discover how these five platforms can revolutionize your real estate business.

1. Spark CRM

Spark CRM, as one of the newest additions to the real estate CRM industry, has quickly made an impact since its launch in 2021. Embracing cutting-edge technology, it's designed to meet the modern demands of real estate professionals. Prospect Real Estate Development Group is a real estate agency based in Austin, Texas, that has sold five projects through Spark.

  • Spark CRM Pricing: Pricing plans can vary based on your business needs. Contact Spark CRM directly for the most accurate pricing.
  • Spark CRM’s Use Case: Spark CRM can analyze recent sales and community developments in a particular area, forecasting a rise in property values. Real estate agents can then use this insight to send tailored emails to clients interested in that neighborhood, offering them relevant property listings and insights, thus enhancing client satisfaction and sales opportunities.
  • Spark CRM’s 2023 Advantage: AI-Powered Insights – The ability to forecast trends and personalize client communication can significantly up the game for real estate agents who are grappling with these difficult times. The ability to predict which areas might see a rise in property values could be a significant advantage in a market where inventory is constrained.

2. Chime CRM

Chime, launched in 2016, has become a favorite among real estate professionals for its user-friendly interface and marketing AI automation tools. It has evolved to provide features that streamline the daily tasks of real estate agents. Tru Realty is a real estate brokerage based in Scottsdale, Arizona, that has used Chime to effectively onboard nearly 150 real estate agents, along with being able to successfully track agent activity and campaign progress.

  • Chime CRM Pricing: Core Plan at $$449/month, Premier Plan at $699/month, and Enterprise Plan at $1499/month.
  • Chime CRM’s Use Case: A real estate agent can quickly schedule a series of follow-up emails to potential buyers through Chime's automation tools, leaving them more time to focus on in-person client relationships.
  • Chime CRM’s 2023 Advantage: User-Friendly Interface and Automation – In coming years, automation will likely be the key to survival for many agents, allowing them to focus on the human aspects of real estate that machines can't replace. Given the current state of high rates and low inventory, being able to quickly set up marketing campaigns to snag any potential buyer is a strong plus.  Real estate agents can navigate daily tasks easily, set up drip campaigns, and automate administrative tasks, focusing more on client relationships with Chime CRM.

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3. IXACT Contact CRM

IXACT Contact CRM, launched in 2011, is tailored specifically for real estate agents and brokers, focusing on lead management, email marketing, and client follow-up. Sutton Group West Coast Realty – Duncan uses IXACT Contact to power their website, manage over 200 property listings, and automate client communication, enhancing their overall efficiency.

  • IXACT Contact CRM Pricing: Offers a free trial and a $45/month plan.
  • IXACT Contact CRM’s Use Case: A real estate firm can deploy IXACT Contact’s real estate platform to manage their website content, ensuring that property details are always up-to-date, and implementing automated email responses to inquiries, leaving agents more time to build personal relationships with clients.
  • IXACT Contact CRM’s 2023 Advantage: Website Integration and Automation – In a tight market, the initial impression you make on a potential client can make or break a deal. IXACT's website integration can make sure potential buyers see the most attractive, up-to-date listings, which could be crucial when inventory is low. As the housing market becomes more challenging, online impressions are vital. IXACT Contact provides an integrated approach that ensures a cohesive online experience for clients.

4. Resimpli

Resimpli, launched in 2018, offers a comprehensive approach to client management in the real estate domain. Its all-in-one solution has positioned it as a go-to platform for managing end-to-end real estate transactions. Brett Iwanowicz, the founder of Brett Buys Roc Houses, used Resimpli to transition from being a real estate investor to running a million-dollar wholesale business.

  • Resimpli Pricing Plan: Resimpli’s Basic Plan at $99/month, Professional Plan at $299/month, Enterprise Plan at $749/month.
  • Resimpli’s Use Case: A real estate can use Resimplii to manage everything from initial client inquiries to final property closing documents with E-sign, ensuring smooth transitions and a consistent client experience throughout the entire process.
  • Resimpli’s 2023 Advantage: End-to-End Client Management – Given how each property sale is more challenging to secure in today’s market, an all-in-one platform like Resimpli could offer significant advantages. Managing everything from one dashboard could reduce errors and speed up transactions, which is crucial when mortgage rates are high. Resimplii's holistic approach provides real estate professionals with a streamlined process from initial contact to closing, setting it apart as a complete solution.

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5. Zoho CRM

Zoho CRM, with a history dating back to 2006, has become a reliable and versatile platform for businesses across various industries, including real estate. Its long-standing reputation is a testament to its adaptability and robust offerings.

  • Zoho CRM Pricing: Zoho CRM’s plans: Standard Plan at $14 per user/month, Professional Plan at $23 per user/month, Enterprise Plan at $40 per user/month, and Ultimate Plan at $52 per user/month.
  • Zoho CRM’s Use Case: A realtor agency with multiple real estate firms could use Zoho's customization options to create tailored workflows for different markets. A firm focusing on commercial properties could have different sales stages and marketing strategies from a firm that deals with residential properties. Zoho's flexibility allows the agency to adapt the platform to the unique needs of each branch, maintaining consistency while catering to specific market demands.
  • Zoho CRM’s 2023 Advantage: Scalability and Flexibility – Zoho’s long-standing reputation and flexibility make it a reliable choice, especially in a fluctuating market. In times of high mortgage rates and constrained inventory, being able to quickly adjust strategies across different markets could be a lifesaver. Zoho CRM's unmatched scalability caters to both small agencies and large firms, adapting to the size and needs of any real estate business.

These CRM platforms, with their unique advantages and flexible payment options, cater to the varying needs of the real estate industry. From the latest innovations to trusted, long-standing solutions, each offers something distinct, making them the top choices for real estate professionals looking to enhance their business operations and client relationships.

What is the Best CRM for Property Management?

What is the Best CRM for Property Management?

Zoho CRM stands out particularly because of its affordability and range of third-party integrations, which allows property management companies to easily sync data and perform functions without having to switch between multiple systems. With additional features such as automated deal management, sales forecasting, customizable forms, and email analytics, Zoho CRM offers tools that are highly adaptable to the property management industry. Its user-friendly interface ensures a shorter learning curve, enabling teams to adapt quickly.  

Zoho CRM's comprehensive feature set and scalability make it the best choice for property management professionals seeking efficiency and effectiveness, whether you're managing tenant relationships, handling lease renewals, or coordinating maintenance and repairs.

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How CRM Works In Real Estate Example: Case Study

How CRM Works In Real Estate Example: Case Study

Here's a real estate CRM usage example of "Sunshine Realty," a thriving real estate agency in Miami.

At Sunshine Realty, a flourishing real estate agency in Miami, implementing a real estate CRM system proved to be a game-changer. Initially, they integrated the system to better match clients with suitable properties. It didn't just cover residential listings but also included specialized properties like commercial spaces and even airport property. But the benefits extended far beyond mere property matching.

The CRM's marketing automation tools allowed Sunshine Realty to design personalized drip campaigns that saw significant improvements in engagement rates with potential buyers. This was a stark contrast to generic, less effective marketing methods they had previously employed.

On the administrative side, tasks like scheduling, emailing, and following up with clients became far more streamlined. Automation took over these cumbersome activities, allowing agents to focus more on one-on-one interactions with clients.  

This change in routine wasn't just limited to individual agents; it fostered a culture of enhanced collaboration within the agency. The intuitive user interface acted as a hub that seamlessly connected agents, real estate investors, and even client marketing teams.

The CRM wasn't just a facilitator of tasks but also a provider of valuable, data-driven insights. Sunshine Realty began using the CRM's analytics to gain a deeper understanding of their sales pipelines, sales cycles, and customer segmentation. This led to more informed strategies and ultimately, higher sales.

Overall, the comprehensive capabilities of the CRM transformed Sunshine Realty into a more efficient, data-driven, and client-focused business. For real estate professionals pondering the value of incorporating a CRM, Sunshine Realty's experience stands as a compelling argument for how such systems can elevate business operations and contribute to long-term success.

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Choosing the Best CRM for Real Estate

Choosing The Best CRM for Real Estate

Choosing the best CRM for real estate is a pivotal decision for any professional in the industry. From the newcomers like Spark CRM with its AI-powered insights, to the user-friendly Chime CRM, and the versatile and enduring Zoho CRM, there are options to suit a variety of needs and budgets. But regardless of which platform you choose, the ultimate goal is to enhance your business operations and cultivate meaningful relationships with your clients.  

As seen with our example of Sunshine Realty's transformative experience, implementing a solid CRM system not only streamlines administrative tasks but also enriches client interactions and enables data-driven strategies. Thus, investing in a top-quality CRM system is not just an operational choice, but a strategic move that can redefine your real estate business, making it more efficient, customer-centric, and ultimately, more successful.

Interested in implementing Zoho CRM for real estate? With Twelverays, we don't just optimize SEO; we optimize your business for unprecedented growth. Schedule a Discovery Call today and let’s set-up a CRM that caters to your business.

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