5 Best CRM for Small Business in 2023

Last updated:
July 29, 2023

The best CRM for small business can be an invaluable asset in the dynamic world of small enterprises, where every buyer counts and every transaction significantly impacts the bottom line. This Customer Relationship Management software is a tool that not only helps businesses manage their properties and prospects but also offers features such as workflow automation, transaction management, and generation tools. CRM is a staple in business operations, streamlining the entire sales process, saving valuable time, and reducing costs.

What is a CRM for Small Business?

A CRM, or Customer Relationship Management software, for small businesses is a centralized platform that assists sales teams in managing client relationships, tracking sales activities, and automating daily tasks. This all-in-one platform offers an array of basic features such as contact management, email marketing, task management, and advanced automation tools, along with seamless third-party integrations.

For small businesses, a CRM can help manage potential customers, schedule appointments, and even automate marketing campaigns. It's a suite of tools designed to streamline the sales process, from generating leads to closing deals. This business CRM is particularly useful in managing customer interactions, ensuring efficient transaction management, and maintaining clear and effective client communications.

Do You Need a CRM for a Small Business?

In the competitive market of small businesses, efficiency is crucial. A CRM can help businesses manage their online presence, schedule meetings, and even automate repetitive tasks. It provides a complete picture of your sales pipelines and client relationships, making it a powerful tool for any business.

For instance, teams can use CRM to assign leads to agents, track performance, and even manage transaction processes. With features like drip campaigns and marketing automation tools, a CRM can help businesses maintain a consistent client experience and build stronger relationships.

In essence, a CRM is not just a tool but a strategy for managing customer relationships and improving your business's efficiency and success. Whether you're a small business owner looking to streamline your sales process, a CRM can be an invaluable asset.

RELATED: 5 Best CRM Tools for Business Development

5 Best CRM for Small Businesses in 2023

Best CRM for Small Businesses

Choosing the right CRM for small business can be a game-changer. To help you navigate through the myriad of options, we have compiled a list of the top 5 CRM solutions for small businesses in 2023. These platforms have been selected based on their robust feature sets, user reviews, and overall value they offer to small businesses. Let's delve into the details of each CRM, their unique features, pricing, and ideal use-cases.

1. Zoho CRM

Zoho CRM was developed by Zoho Corporation, an Indian software development company, and was released in 2005. Zoho CRM is part of a larger suite of more than 40 integrated business and productivity applications.  

Zoho CRM is used by over 150,000 businesses in 180 countries, including top companies like Amazon, Facebook, and Netflix.

Features: Zoho CRM is a comprehensive tool that offers a wide range of features tailored for small businesses. It provides advanced features like Google Calendar and Office 365 integrations, smart suggestions for potential clients, and robust integrations with 3rd party tools. Zoho CRM also offers sales process automation, pipeline management, contact management, and detailed analytics.

Pricing: Zoho CRM offers various pricing plans starting from $14 per user per month. They also provide a 14-day free trial for users to experience the platform before committing to a plan.

Use-Case: Zoho CRM is ideal for small businesses that require a robust and comprehensive CRM solution. It's particularly useful for businesses that need to integrate their CRM with Google Workspace or Office 365, and those that want to leverage smart suggestions to identify potential clients.

Ideal for: Zoho CRM is perfect for small to medium-sized businesses in industries like retail, manufacturing, and services that require a robust CRM with strong integrations and automation capabilities.

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2. Pipedrive

Pipedrive was founded in 2010 by Timo Rein, Urmas Purde, Ragnar Sass, Martin Tajur, and Martin Henk. The idea for Pipedrive came from the founders' personal experience as salespeople, where they found the CRMs available were not fulfilling salespeople's needs.  

Pipedrive is used by over 90,000 companies worldwide, including top companies like Amazon and Vimeo.

Features: Pipedrive is known for its user-friendly interface and powerful tools for pipeline management. It offers features like email marketing, activity tracking, and detailed reports. Pipedrive also provides a visual sales pipeline, custom fields, and sales forecasting.

Pricing: Pipedrive offers a 14-day free trial and pricing plans start from $12.50 per user per month.

Use-Case: Pipedrive is a great fit for small businesses that need a straightforward, easy-to-use CRM with strong pipeline management features. It's particularly useful for businesses that want to track sales activities and generate detailed reports.

Ideal for: Pipedrive is best suited for small businesses, particularly those in sales-intensive industries such as real estate, consulting, and event management.

3. Nimble

Nimble was founded in 2009 by Jon Ferrara, a pioneer in the field of CRM who had previously co-founded the CRM platform GoldMine. Nimble, funded by Mark Cuban and Google Ventures, was designed to be a social CRM, integrating with various social media platforms to provide insights about contacts.  

Nimble is used by thousands of businesses in a wide range of industries, including real estate, financial services, and marketing.

Features: Nimble offers a unique feature called Social Stream, which allows businesses to track their clients' social media activity. It also offers features like Facebook, Twitter, LinkedIn, IM, text message, email, and Google Workspace integration, detailed reports, and contact management.

Pricing: Nimble offers a 14-day free trial and pricing plans start from $19 per user per month.

Use-Case: Nimble is ideal for small businesses that want to leverage social media insights in their CRM. It's particularly useful for businesses that need to integrate their CRM with Google Workspace and track detailed reports.

Ideal for: Nimble is best suited for small businesses, particularly those in industries like retail, marketing, and consulting, that want to leverage social media insights and require a CRM with strong Google Workspace integration.

RELATED: 10 CRM Implementation Steps for Company Success

4. HubSpot CRM

HubSpot CRM for Small Business

HubSpot CRM was developed by HubSpot, Inc., an American software company that specializes in inbound marketing, sales, and customer service. It was released in 2014. HubSpot CRM is part of the HubSpot growth platform, which also includes marketing, sales, and service hubs.  

HubSpot CRM is used by over 78,700 customers in more than 120 countries, including top companies like Subaru, Suzuki, and Doordash.

Features: HubSpot CRM is an all-in-one solution offering a wide range of features like email campaigns, social media integrations, and advanced automation. HubSpot CRM also provides contact and lead management, ad management, and customer feedback tools.

Pricing: HubSpot CRM offers a free version with additional features available for purchase. The pricing for the paid plans varies based on the features included.

Use-Case: HubSpot CRM is a great fit for small businesses that need a versatile CRM with strong marketing features. It's particularly useful for businesses that want to integrate their CRM with their social media platforms and automate their marketing campaigns.

Ideal for: HubSpot CRM is perfect for small businesses, especially those in the marketing, advertising, and software industries, that require a CRM with strong marketing automation and social media integration capabilities.

5. Salesforce CRM

Salesforce was developed by Salesforce.com, Inc., an American cloud-based software company, and was released in February 1999. Salesforce was a pioneer in providing enterprise applications through a web-based model and has grown into one of the most comprehensive CRM solutions.  

Salesforce is used by a wide range of businesses, from small startups to large corporations, including companies like Adidas, Amazon, and American Express.

Features: Salesforce is a comprehensive CRM offering a suite of tools for small businesses. It includes features like Service Cloud for customer service, Sales Cloud for managing the sales cycle, and robust 3rd party integrations. Salesforce also offers AI-powered insights, opportunity management, and customizable sales processes.

Pricing: Salesforce offers a 30-day free trial and pricing plans start from $25 per user per month.

Use-Case: Salesforce is ideal for small businesses that require a comprehensive CRM solution with advanced features. It's particularly useful for businesses that need a strong customer service platform and tools for managing the entire sales cycle.

Ideal for: Salesforce is ideal for small to medium-sized businesses across a variety of industries, including technology, healthcare, finance, and nonprofit sectors, that require a comprehensive and customizable CRM solution.

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Choosing the Right CRM for Your Small Business

Choosing a CRM for Small Business

In the end, the choice of a CRM for your small business will depend on your specific needs, the size of your business, and your budget. Here are some key considerations:

  • Business Size and Needs: Whether you're a micro-business just starting out or a larger business looking to scale, there's a CRM solution out there for you.
  • Affordable and Scalable Plans: Consider starting with the basic plans of these CRM platforms. As your business scales, consider upgrading to a professional or even an enterprise plan for more advanced features.
  • Cost Considerations: The cost difference between plans can be significant. Consider your business expenses and budget carefully. Some CRM platforms offer a 15-day or 30-day free trial, but you may need a credit card to sign up.
  • User Reviews: User reviews can provide insight into the user experience, the quality of customer support, and the reliability of the platform. Look for positive reviews, especially in areas that are important to you.
  • Integration Capabilities: Seamless integration with other business software, including mobile integrations, is important for your day-to-day operations.
  • User Interface: An intuitive user interface can save you valuable time in training and daily use. Similarly, a simple system for managing customer contacts can streamline your customer relationship management.
  • Advanced Features: Look for features like customizable dashboards, real-time business metrics, and advanced analytics for valuable business intelligence. These can help you track sales opportunities, understand your sales funnel, and make data-driven decisions.
  • Customer Support: Consider the customer support offered by the CRM platform. A responsive customer support team can be invaluable in resolving customer issues and ensuring a smooth customer experience.

Remember, choosing the right CRM is about more than just features and cost. It's about finding a solution that fits your business goals and helps you build strong business relationships with your customers. Whether you're looking for a simple all-in-one CRM platform or a robust sales hub with advanced features, the right CRM can be a powerful tool in managing your customer journey and improving customer retention.

Ready to streamline your CRM setup for your small business? Partner with Twelverays. We're experts in setting up and optimizing CRM systems to help you manage customer relationships, enhance business processes, and boost sales. Let's work together to achieve your business goals. Schedule a discovery call today.

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