How Social Media Platforms & SEO Influence the Other

Last updated:
January 11, 2023

Investing in digital marketing is essential to ensure business success and a digital presence. There is much dialogue as companies explore the correlation between social media posting and search engine rankings. Discover more about how these two are related by reading this article.


A Relationship Without a Cause-and-Effect Connection


Though there is no definitive proof that social media directly affects SEO, evidence suggests a correlation between the two. Generally speaking, they influence one another in the following ways:

  • Increased brand exposure 
  • Longer post and page lifespan
  • Growth in online visibility

The Impact of Social Media on SEO


Consistent posting on social media is beneficial for building a company's image and recognition. When the public becomes more aware of a brand, the company will gain more online presence, which can help with its SEO endeavors. Additionally, when a company posts content on social media, it can be shared and liked by others. This increases the post's lifespan, which can help with SEO rankings. Social media also allows companies to interact with their customers, leading to more positive reviews and ratings that boost SEO rankings. Finally, social media platforms offer companies the chance to use keywords in their posts, which can help them rank higher in search engine results.

Businesses can increase their website traffic using social media, such as by posting links back to their site. Here are some examples:

  • Posting a link to a blog published on the company website on an Instagram story
  • Putting a link to the business’s homepage in an Instagram bio or Facebook business page
  • Bringing awareness to the website

RELATED: Why Social Media Marketing Is Important

Exploring the Impact of SEO on Social Media


There is a connection between SEO and social media. You must tie your website to your social accounts to boost online visibility. Linking your website and social media allows users to easily find and interact with your business profiles. In addition, SEO can help increase the reach of your social media posts. By optimizing keywords, you can ensure that the right people see your content.

The relationship between SEO and social media is a two-way street. Social media platforms can help boost SEO rankings by increasing brand exposure, creating longer posts and page lifespans, and growing online visibility. On the other hand, SEO can help improve the reach of social media posts by optimizing keywords to ensure that the right people see the content.

By linking your website to your social accounts, you can boost online visibility and create more opportunities for engagement with potential customers. Additionally, optimizing keywords in your posts will help them appear higher on search engine results pages (SERPs). This will lead to increased traffic on both your website and social media profiles.

Investing in digital marketing strategies such as SEO and social media is essential for business success. By understanding how these two are related, companies can maximize their efforts to ensure maximum visibility and engagement with potential customers.


Initiating SEO and Social Media Strategies


If you own a business and seek an experienced digital marketing agency that offers Facebook ad campaign management and quality SEO strategies services.

Twelverays offers a full suite of digital marketing services, and we strive to ensure open communication between our teams and clients. Please request a free consultation today to learn more about how we can help you reach your goals.

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