Digital marketing drives business growth and builds a strong online presence. Marketers keep asking how social media posting relates to search engine rankings. This article explains the connection and how to use it.
A Relationship Without a Cause-and-Effect Connection
Social media does not directly change SEO, but the evidence points to a clear correlation. The two reinforce each other in three ways:
- Increased brand exposure
- Longer post and page lifespan
- Growth in online visibility
The Impact of Social Media on SEO
Consistent posting builds a company's image and recognition. As more people recognize a brand, the company gains online presence, which strengthens its SEO. Content posted on social media gets shared and liked, which extends the post's lifespan and helps SEO rankings. Social media also lets companies talk with customers, which earns positive reviews and ratings that boost rankings. On top of that, social posts give companies a place to use keywords that help them surface in search results.
Social media drives website traffic when you post links back to your site. A few examples:
- Share a link to a company blog post in an Instagram story
- Put a homepage link in an Instagram bio or Facebook business page
- Point your audience to the website in every profile
RELATED: Why Social Media Marketing Is Important
Exploring the Impact of SEO on Social Media
SEO and social media connect both ways. Tie your website to your social accounts to lift online visibility. That link lets users find and engage with your business profiles fast. SEO also widens the reach of your social posts. Optimize your keywords and the right people see your content.
The relationship runs in both directions. Social media lifts SEO rankings by increasing brand exposure, extending post and page lifespan, and growing online visibility. SEO widens the reach of social posts by optimizing keywords so the right audience sees the content.
Link your website to your social accounts and you create more chances to engage potential customers. Optimize the keywords in your posts and they climb higher on search engine results pages. The result is more traffic to both your website and your social profiles.
SEO and social media work best together. Companies that understand the connection get the most visibility and engagement from their digital marketing.
Initiating SEO and Social Media Strategies
Run an SEO and social media program that pulls in one direction and the gains compound. The hard part is keeping both channels aligned around the same goals and the same keywords.
Twelverays offers a full suite of digital marketing services, including Facebook ad campaign management and quality SEO strategies. We keep communication open between our teams and our clients. Request a free consultation today to learn how we can help you reach your goals.
