To give access to Amazon Seller Central, invite the person from Settings (gear icon) > User Permissions, then assign View, Edit, or Admin rights for each tool. Never share your own login. Each user gets their own sign-in. User Permissions are available on the Professional selling plan ($39.99 per month).
Key takeaways
- Invite users under Settings > User Permissions, never share the owner login.
- Set None, View, Edit, or Admin per tool; agencies get Edit on the tools they manage.
- Review users quarterly and remove anyone who no longer needs access.
How to add a user to Amazon Seller Central
- Sign in to Seller Central.
- Click the gear icon in the top-right corner and select User Permissions.
- Under Add a New Seller Central User, enter the person's name and email address, then click Send Invitation (or Invite).
- The user receives an invitation by email. Pending invitations show under Open Invitations until they accept.
How to set Amazon Seller Central user permissions
Once the user accepts, set their permissions:
- On the User Permissions page, find the user and click Edit.
- For each tool or report, choose an access level: None, View, Edit, or Admin.
- Save your changes.
Amazon consolidated what used to be two separate screens (user permissions and global permissions) into this one Edit view. If a user needs full control of the account, you can use Grant Universal Site Admin Access, but grant that only when it is truly needed.
RELATED: How to Grant Someone Access to Your Google Ads Account
A good rule for granting access
Give each person the least access that lets them do their job. An agency managing your listings and ads usually needs Edit on the relevant tools, not full Admin. You can change or revoke access from the same User Permissions page at any time.
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Which permission level should you choose?
Match the permission level to the work.
| Access level | What it allows | Best for |
|---|---|---|
| None | No access to the tool | Default for anything not needed |
| View | See pages and reports | Reporting and finance partners |
| Edit | Make changes in the tool | Agencies managing listings or ads |
| Admin | Edit plus admin rights for the tool | Owners and trusted senior staff |
Can an Amazon agency access my Seller Central account?
Yes. Invite each agency teammate through User Permissions with their own credentials. A full service account manager needs Edit on Catalog, Inventory, Advertising, and brand tools, plus View on business reports. Keep finance access at View, and Brand Registry ownership, bank details, and tax settings with the brand owner. If an agency asks for your owner login instead of an invitation, that is a red flag. Say no.
Should you share your Amazon seller account login?
No. Amazon requires two-step verification on Seller Central sign-ins, so a shared login triggers a verification code only the owner can approve. Secondary users cost nothing extra on the Professional plan. If you have already shared your password, change it, then send proper invitations from User Permissions.
Common Seller Central access mistakes
- Sharing the owner login. This makes it harder to track who changed listings, pricing, ads, or account settings.
- Granting Admin too early. Start with the smallest permission set that supports the work, then increase access only if the user is blocked.
- Forgetting pending invitations. If an agency says they do not have access, check Open Invitations before sending a second invite.
- Leaving old users active. Remove access when a contractor, employee, or agency no longer supports the account.
How to review or remove access later
Go back to User Permissions, find the user, and review their current access. If their role changed, edit the permissions. If they should no longer access the account, remove them. For agency work, it is a good habit to review Seller Central users at the end of every project and at least once per quarter.
Sources checked: sellercentral.amazon.com.
