How to Give Access to Amazon Seller Central

When you work with an agency or add a team member, give them their own Amazon Seller Central access instead of sharing your login. You stay in control, and you can set exactly what each person can see and do. Here is how. (User Permissions are available on a Professional seller account.)

How to add a user to Amazon Seller Central

1. Sign in to Seller Central.
2. Click the gear icon in the top-right corner and select User Permissions.
3. Under Add a New Seller Central User, enter the person's name and email address, then click Send Invitation (or Invite).
4. The user receives an invitation by email. Pending invitations show under Open Invitations until they accept.

How to set what each user can access

Once the user accepts, set their permissions:

1. On the User Permissions page, find the user and click Edit.
2. For each tool or report, choose an access level: None, View, Edit, or Admin.
3. Save your changes.

Amazon consolidated what used to be two separate screens (user permissions and global permissions) into this one Edit view. If a user needs full control of the account, you can use Grant Universal Site Admin Access, but grant that only when it is truly needed.

RELATED: How to Grant Someone Access to Your Google Ads Account

A good rule for granting access

Give each person the least access that lets them do their job. An agency managing your listings and ads usually needs Edit on the relevant tools, not full Admin. You can change or revoke access from the same User Permissions page at any time.

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Which permission level should you choose?

The safest approach is to match the permission level to the work. A reporting partner may only need View access. A listing or advertising partner may need Edit access for catalog, inventory, advertising, or brand tools. Admin access should be rare because it gives the user more control than most outside partners need.

Before you invite someone, write down what they are expected to do in the account. Then grant only the tools required for those tasks. This protects your account, reduces accidental changes, and makes it easier to review access later.

Common Seller Central access mistakes

• Sharing the owner login. This makes it harder to track who changed listings, pricing, ads, or account settings.
• Granting Admin too early. Start with the smallest permission set that supports the work, then increase access only if the user is blocked.
• Forgetting pending invitations. If an agency says they do not have access, check Open Invitations before sending a second invite.
• Leaving old users active. Remove access when a contractor, employee, or agency no longer supports the account.

How to review or remove access later

Go back to User Permissions, find the user, and review their current access. If their role changed, edit the permissions. If they should no longer access the account, remove them. For agency work, it is a good habit to review Seller Central users at the end of every project and at least once per quarter.

Sources checked: sellercentral.amazon.com.