Marketing In The Music Industry

Last updated:
September 20, 2021

I will be explaining the digital marketing strategies used in the music industry to make money from your music business. First, of course, you must understand all of these, so it doesn't seem like an afterthought or something new when we get into this topic. Otherwise, you'll have no idea what to do.

The main thing to note about this post is that there are many ways to market your music. You don't need to use every single one of them, but if you only choose 1, then you should at least know why you picked that particular strategy over another. There isn't really any point in using 10 different methods unless they were specifically designed to work together instead of being completely separate.

So let's start with understanding exactly what each method does before going through them individually.


Here are music marketing strategies:


1) Promotion

Promoting your music can be done by either selling merchandise or promoting directly via social media. Let me explain both options separately now. 

You can promote your record labels on Spotify, youtube, Soundcloud or Apple music. These are where your music fans live.


What is Spotify?

Spotify is a free streaming service that allows people who listen to music online to play songs for free. This means I can search my favourite artist's name and see their entire discography available for listening without having to pay anything. Now once you've logged in, you'll find yourself on your home page. Clicking 'Discover' will take you straight to the artist pages for some of your favourite bands. On the right-hand side of this screen, you'll see a link called 'Playlists.' Playlist is basically just a collection of albums by certain artists and genres.


What is Soundcloud?

SoundCloud was founded in 2008 by Alex Ljung and Eric Wahlforss as a platform for musicians to share their music with the world. It’s an easy-to-use, free service that lets you upload audio files of up to 20 minutes long or 15 seconds long. You can also add tracklists to each file, so listeners know what they are listening to without having to click through every single song on your page. And if there’s something special about one of those songs — like it has been produced using Ableton Live software — then you can even embed video from YouTube into them! Add your favourite artists!


Who Uses Soundcloud?

The beauty of SoundCloud is that anyone can use it to host and listen to any content: videos, podcasts, interviews, mixes, live streams, etc.… Artists love SoundCloud because it gives them access to more fans than Facebook alone would ever allow; musicians create playlists of tracks to showcase at gigs and festivals, and podcasters get exposure to new audiences who might not have heard their show before.


2) Merchandise

Selling merchandise such as t-shirts, posters etc., allows people who want to buy your stuff to find out more information about you without asking you questions.


3) Social Media Platforms

Using social networking sites such as Facebook, Twitter, Youtube etc., allows you to promote your music to your fans and listen to your songs. With these platforms, you have two options - paid advertising or organic posting.

Using Social Media Hashtags For Marketing

Hashtag marketing is one of my favourite ways to market music online because it can get people talking about an artist or song in real-time without having them leave their computer screen. It also gets fans excited for new releases by spreading the word among other users interested in what they're sharing with others.


4) Online Marketing (Music Marketing Campaigns)

This includes affiliate programs where you earn commissions based on sales made by others, including Amazon Affiliate Program, ClickBank, Commission Junction, etc. Also, websites that pay you per 1000 views. These types of websites include Blogger, Squidoo etc.


5) Radio Stations & TV Shows

Putting your song onto radio stations or appearing on television shows also helps people learn more about you and your music.


6) Live Concerts

One way to gain exposure for your band would be to play live concerts and festivals.


7) Press Releases

Publicity releases allow you to tell everyone about your upcoming tour dates, new albums or anything else related to your career.


8) Advertising

Advertising means paying companies to advertise your brand/product on their websites or products. Google Adwords is often mentioned when advertising because it's free to sign up, easy to set up ads and a good return on investment.


9) Direct Mailings

Sending direct mailers to potential customers lets you target specific audiences rather than sending emails to thousands of random email addresses. Some famous brands still rely heavily on direct mails, including Coca-Cola, Sony Playstation and Nike.


10) YouTube Channels / Vlogging

Creating videos about your life or discussing topics relevant to your music makes you appear interesting and knowledgeable.


11) Email List Management Through MailChimp

Mailchimp offers a simple way to manage email lists and send campaigns. If you already own a list of emails, you can easily import contacts by uploading a CSV file.


In conclusion, there are many different methods available to help artists grow their fan base and reach new listeners.

However, if you’re looking for something quick and effective, then using social media channels like Instagram, Snapchat, Vine, Tumblr, Reddit, Pinterest, Linked In, Twitter, Spotify, Mixcloud, Bandcamp, Soundcloud, etc. will give you the best results.

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