Key Takeaways
- Salesforce Commerce Cloud pricing is a revenue-share model: Salesforce charges a percentage of Gross Merchandise Value (GMV) that scales with the commerce functionality you buy.
- The Salesforce Commerce Cloud pricing model is edition-based. B2C Commerce sells in Growth, Plus, and Premium editions; B2B Commerce sells in Growth and Advanced editions.
- Salesforce B2C Commerce pricing is quote-based in 2026: every edition on salesforce.com now lists "Contact for Pricing" instead of a published GMV rate, and the same applies to B2B Commerce Salesforce pricing.
- Salesforce Order Management pricing follows per-order GMV logic across two plans, Order Visibility and Growth, and orders from channels outside your storefront carry a separate charge.
- Agentforce Commerce pricing rides the edition structure: agentic capabilities such as Merchant Agent appear inside Commerce Cloud edition tables, and Salesforce quotes them through sales.
- Total Salesforce Commerce Cloud cost goes beyond the license: success plans, implementation, and add-ons like Salesforce Payments and Retail Cloud Point-of-Sale all move the number.
Salesforce Commerce Cloud is Salesforce's ecommerce platform for B2C, B2B, and D2C selling, and its pricing works differently from per-seat software or flat-fee platforms like Shopify Plus and Adobe Commerce. Instead of charging per user per month, Salesforce takes a percentage of the sales that flow through your storefront. This guide from Twelverays breaks down the current Salesforce Commerce Cloud pricing structure: how the GMV model works, what each edition covers, and what actually drives your Salesforce Commerce Cloud cost. Every claim here is checked against Salesforce's live pricing pages, because the lineup has changed more than once and most older guides still cite retired rates.
How the Salesforce Commerce Cloud Pricing Model Works
The Salesforce Commerce Cloud pricing model charges a percentage of Gross Merchandise Value based on the commerce functionality you need, sold as bundled editions. That is Salesforce's own description on the Commerce Cloud pricing page: products are bundled into editions, the GMV percentage tracks the functionality tier, and add-on products sit outside the editions.
Gross Merchandise Value (GMV) is the total dollar value of merchandise sold: your total storefront revenue minus tax and shipping. For the Growth and Advanced editions, Salesforce charges GMV on revenue going through your commerce storefront only. The model has a clear appeal for growing brands. Your platform cost rises and falls with your sales instead of sitting fixed while revenue swings.
One change matters for anyone comparing quotes: Salesforce no longer publishes its GMV percentages. Earlier versions of the lineup carried public per-edition rates, and many blogs still repeat them. As of 2026, every Commerce Cloud edition on salesforce.com shows "Contact for Pricing". The percentage you pay is negotiated with sales and depends on your edition, your GMV volume, and your contract terms. Here is the current lineup:
| Product line | Current editions | Published price | Pricing basis |
|---|---|---|---|
| B2C Commerce | Growth, Plus, Premium | Contact for pricing | Percentage of GMV |
| B2B Commerce | Growth Edition, Advanced Edition | Contact for pricing | Percentage of GMV |
| D2C Commerce | Folded into Growth and Advanced | Contact for pricing | Percentage of GMV |
| Salesforce Order Management | Order Visibility, Growth | Contact for pricing | Per-order GMV |
| Add-ons (Salesforce Payments, Retail Cloud Point-of-Sale) | Standalone products | Contact for pricing | Quoted by sales |
Salesforce B2C Commerce Pricing: Growth, Plus, and Premium
Salesforce B2C Commerce pricing covers three editions on the B2C Commerce pricing page: Growth, Plus, and Premium, all quoted as a percentage of GMV. The former entry-level Starter plan is retired, and the published percentage rates that once accompanied Growth and Plus are gone with it.
B2C Commerce Growth and Plus
Growth is the current entry point for consumer brands building on the platform, and Plus is the step up for retailers that need more of the platform's capability as catalogs, markets, and order volumes expand. Salesforce prices both against storefront GMV and confirms in its pricing FAQ that you can upgrade editions and add products at any point in your contract.
Commerce Cloud B2C Premium
Premium is the top B2C edition, positioned for enterprise retailers with the largest volumes and the most demanding requirements. Like the rest of the lineup, it carries no public rate. Expect a negotiated GMV percentage shaped by your volume commitments.
RELATED: Salesforce Costs & Pricing Plans
B2B Commerce Salesforce Pricing: Growth and Advanced
B2B Commerce Salesforce pricing has two editions on the B2B Commerce pricing page: Commerce Cloud B2B Growth Edition and Commerce Cloud B2B Advanced Edition, both charged as a percentage of the GMV your commerce operation generates. Salesforce frames Growth as the edition for companies establishing online B2B sales, while Advanced serves established sellers scaling their digital channel.
Two verified details from Salesforce's own FAQ are worth planning around. First, Commerce Cloud Advanced pricing includes all orders taken on your B2B or D2C Commerce storefront. Second, orders that come from other channels or third-party systems but use Order Management capabilities require standalone Salesforce Order Management, a separate charge beyond each edition's included limits.
Salesforce D2C Commerce Pricing
D2C Commerce no longer has a standalone price list: direct-to-consumer selling is priced through the same Growth and Advanced editions. Salesforce's old D2C pricing page now redirects to the main Commerce pricing page, and the FAQ states that existing D2C-only customers renew onto Commerce Cloud Growth or Advanced.
Launching a D2C channel is also a demand question, not just a licensing question. You still have to choose how traffic reaches the new storefront: paid search for immediate volume, organic search for long-term growth, or a hybrid of both.
RELATED: Salesforce Marketing Cloud: Features & Pricing
Salesforce Order Management Pricing
Salesforce Order Management is the commerce product that manages, fulfills, and services orders at scale, priced per order against GMV. The Order Management pricing page lists two plans, Order Visibility and Growth, both quoted through sales.
Three facts from Salesforce's FAQ help you scope it. There are no product prerequisites, so you can buy Order Management on its own. It ships with a prebuilt Commerce Cloud integration, so connecting the clouds takes admin credentials rather than an integration project. And it is a standalone product: Service Cloud is not included, though pairing the two gives service teams guided order workflows on every channel.
Agentforce Commerce Pricing
Agentforce Commerce is Salesforce's agentic commerce suite: AI agents that sell to buyers, serve customers, and run storefront operations alongside your team. The Agentforce Commerce announcement describes Merchant Agent, which gives operations teams natural-language control over running a storefront, and Salesforce's Commerce pricing page currently promotes the Agentforce Commerce Summer '26 release.
For Agentforce Commerce pricing, there is no separate public price list. Agentforce capabilities such as Merchant Agent appear inside the Commerce Cloud edition feature tables, so agentic functionality is quoted through the same edition negotiation as the rest of the platform. The commercial stakes are already measurable: Salesforce reports that AI influenced 20% of global online sales this past holiday season, worth $262 billion.
What Drives Total Salesforce Commerce Cloud Cost
Your Salesforce Commerce Cloud license cost is one line on the invoice, and the surrounding lines decide whether the platform pays off. Budget for these before you sign:
- Success plans. The Standard Success Plan is included in all licenses. The Premier Success Plan costs 30% of net license fees, per Salesforce's Commerce pricing page. The Signature plan is quoted by your account executive.
- Add-on products. Salesforce Payments and Retail Cloud Point-of-Sale sit outside the editions and are priced separately.
- Implementation. Storefront builds, data migration, and integrations are delivered by partners and scoped per project. A capable partner shortens time to revenue; a poor scope inflates the total commerce cloud cost fast.
- Off-storefront orders. Orders from outside channels that touch Order Management capabilities trigger the standalone Order Management charge described above.
- Foundations. Before committing, teams on Sales or Service Enterprise Edition or higher can try commerce capabilities built into their CRM at no cost through Salesforce Foundations.
Salesforce Commerce Cloud Notable Features
Salesforce Commerce Cloud pairs the storefront with the rest of the Salesforce platform, which is the real argument for its price premium:
- AI-powered personalization. Einstein product recommendations respond to real-time customer activity, and generative AI drafts product descriptions and promotional content.
- AI agents. Agentforce brings conversational agents to both shoppers and the merchandising team.
- Catalog management. Custom catalogs and product bundles keep complex assortments browsable.
- Commerce insights. Built-in analytics and forecasting support inventory and sales planning.
- One customer record. Native connections to Sales Cloud, Service Cloud, and Marketing Cloud keep commerce, service, and marketing on the same data.
RELATED: 10 CRM Implementation Steps for Company Success
Is Salesforce Commerce Cloud Right for You?
Salesforce Commerce Cloud fits mid-market and enterprise brands that want commerce, CRM, and AI on one platform and can commit to a negotiated GMV contract. The direction of the market favors that bet: Salesforce's 2025 holiday shopping data recorded $1.29 trillion in global online sales, up 7% year over year, with shoppers using retail AI and agents for customer service 126% more than the prior season.
The GMV model cuts both ways. It aligns platform cost with revenue, which protects smaller sellers in slow quarters. It also means high-volume brands pay meaningfully more than they would on flat-fee platforms, which is why the negotiation, and the edition you pick, deserve real diligence. If your operation is small and your requirements are simple, a per-seat or flat-fee platform costs less. If you are consolidating commerce, service, and marketing onto one customer record, Commerce Cloud is the strongest version of that play.
RELATED: Salesforce NPSP: Features & Pricing
Salesforce Commerce Cloud Implementation: Twelverays
Twelverays isn't just another player in the digital marketing arena. While we excel in SEO and social media marketing, our expertise doesn't end there. We understand that managing customer relationships is at the heart of any successful business, which is why we offer comprehensive Salesforce implementation services as a Salesforce Partner.
Your customers deserve a seamless and personalized experience. With Salesforce Sales Cloud and Service Cloud, we tame the hard-to-navigate parts of the platform and configure the features that drive customer engagement and loyalty. From managing price books to streamlining business processes, and from implementation planning to post-launch support, Twelverays puts the control back in your hands.
With Salesforce Commerce Cloud and Twelverays as your implementation partner, we go beyond streamlining your online sales. We improve your customer's journey from discovery to purchase. Ready to supercharge your eCommerce strategy? Book a Discovery Call today, and let us design a digital commerce solution as unique as your business goals.
