Salesforce Commerce Cloud Pricing (GMV Explained!)

Salesforce Commerce Cloud GMV pricing plans can be confusing for new startups looking to get into the eCommerce scene. Here Twelverays aims to help others understand Salesforce Commerce Cloud's pricing structures.

Salesforce B2B Commerce Cloud has a pricing model based on Gross Merchandise Value (GMV), making it flexible and adaptive to your sales performance. In contrast to solutions like Shopify Plus or Magento Commerce, Salesforce Commerce Cloud also ventures into Direct-to-Consumer (D2C) offerings and advanced Salesforce Order Management solutions, allowing for a single view of customers and multi-site management.

While basic features are abundant, the platform also integrates with Salesforce's Marketing Cloud and Sales Cloud for a seamless customer experience, providing a wealth of data and AI-powered tools to enhance customer journeys. This blog post will delve into the various eCommerce pricing plans of Salesforce Commerce Cloud and associated costs, helping you determine the best-fit solution for both your marketing team and your business needs.

Key Takeaways

• Salesforce B2C Commerce - Starter Plan: Charges 1% of GMV. For instance, if your total sales annually are $100,000, your annual cost would be $1,000. Aimed at retail businesses new to online sales.
• Salesforce B2C Commerce - Growth Plan: Charges 2% of GMV. If your sales reach $300,000 annually, you would pay $6,000 annually. Suitable for businesses looking to scale their B2C operations.
• Salesforce B2C Commerce - Plus Plan: Charges 3% of GMV. For annual sales of $300,000, the annual cost would be $9,000. Ideal for enterprises seeking advanced features and more scalability.
• Salesforce B2B Commerce - Starter Plan: Charges 1% of Gross Merchandise Value (GMV). This means if your total sales amount to $200,000 in a year, you'd pay $2,000 for using this plan. Aimed at businesses new to online sales and billed annually.
• Salesforce B2B Commerce - Growth Plan: Charges 2% of GMV. For example, if you make $200,000 in sales annually, your cost would be $4,000/year, billed annually. Suitable for established businesses looking to scale, with features like multiple storefronts and unified customer views.
• Salesforce Commerce D2C and B2B2C Plans: Charges 1% of GMV. Similarly, if your sales reach $200,000 in a year, you'd pay $2,000 for the year. Offers flexibility for businesses interested in direct-to-consumer channels.
• Salesforce Order Management - Order Visibility: Costs 0.25% GMV per order. This means if one order is worth $50, you would pay $0.125 for that individual order. Integrates with third-party systems for a unified view of orders. Billed annually.
• Salesforce Order Management - Growth: Charges 1% GMV per order. In this case, if one order is worth $50, you would pay $0.50 for processing that individual order. Designed for businesses with more complex distribution networks and offers advanced features. Billed annually.

Salesforce B2C Commerce Cloud Pricing

Salesforce B2C Commerce caters to B2C companies with pricing models designed to scale with your business. These plans are also based on Gross Merchandise Value, offering flexibility as your sales fluctuate.

B2C Commerce — Starter

The Starter plan is tailored for retail businesses new to the e-commerce landscape. The cost of using the Starter Plan is calculated as:

1% Gross Merchandise Value

For instance, if your total sales amount to $100,000 in a year, your cost would be $1,000.

B2C Commerce — Growth

The Growth plan is for businesses that have established themselves online and are looking to scale. The cost of using the Growth Plan is calculated as:

2% Gross Merchandise Value

This translates to $6,000/year if your business generates $300,000 in annual sales.

B2C Commerce — Plus

For enterprises seeking a comprehensive suite of e-commerce tools, the Plus Plan is the most feature-rich option. The cost of using the Plus Plan is calculated as:

3% Gross Merchandise Value

If your business generates $300,000 in sales annually, this would mean an annual cost of $9,000.

RELATED: Salesforce Costs & Pricing Plans

Salesforce B2B Commerce Cloud Pricing

Salesforce Commerce Cloud's B2B products have two main plans: Starter and Growth. Both plans are based on the Gross Merchandise Value generated by the commerce operations they support. These plans are billed annually.  

Salesforce B2B Commerce — Starter Plan

This plan is designed to help businesses get started with online sales. The cost of using the Starter Plan is calculated as:

1% of Gross Merchandise Value

This means that you'll pay 1% of the total value of all merchandise sold through the platform over a specified period, billed annually. This plan is aimed at businesses that are new to online sales and are looking for a cost-effective way to begin.

Salesforce B2B Commerce — Growth Plan

For businesses that are more established in the online marketplace, the Growth Plan offers more features, including:

• ‍Multiple Storefronts: Manage more than one online store‍
• Single View of Customers: Consolidate customer data across all storefronts

The cost for the Growth Plan is:

2% of Gross Merchandise Value

Like the Starter Plan, this cost is billed annually and is calculated as a percentage of the total value of all merchandise sold. The Growth Plan is designed for businesses that are ready to expand their online sales operations, possibly across multiple storefronts, and need a unified view of their customers.

Salesforce D2C (Direct-to-Consumer) Commerce Cloud Pricing

In Salesforce Commerce Cloud's D2C Commerce plan, specifically the B2B2C Commerce offering, the pricing is calculated based on "1% of Gross Merchandise Value (GMV)". This means that Salesforce charges 1% of the total value of all goods sold through the platform.

Salesforce B2B2C Commerce Plan

This plan allows you to launch rapidly and explore new revenue streams through a Direct-to-Consumer channel. The pricing for this plan is as follows:

1% of Gross Merchandise Value (GMV)

For example, if the GMV for a year is $200,000, the cost for using Salesforce's D2C Commerce would be $2,000 for that year. This cost is billed annually and aims to offer a flexible, cost-effective solution for businesses looking to venture into or expand their D2C channels.

RELATED: Salesforce Marketing Cloud: Features & Pricing

Salesforce Order Management Pricing

The Salesforce Order Management solutions offer advanced features for managing orders across multiple channels.

Salesforce Order Management — Order Visibility Plan

This plan provides order visibility only and can be integrated with any third-party system. The pricing for this plan is:

0.25% GMV Per Order

This cost is billed annually and is particularly useful for businesses that need to integrate Salesforce with other order management systems for a more unified view.

In the "Order Visibility" plan, the pricing is determined by charging "0.25% GMV per order". This implies that for every individual order processed through the system, Salesforce will charge 0.25% of that order's total value before fees and other costs are deducted.

Here's how it works: For each individual order processed through Salesforce's system, the platform will charge you 0.25% of the total value of that specific order. So, let's say you have a single order that amounts to $100. In that case, you'd be charged 0.25% of $100, which equals $0.25 for processing that particular order.

This model allows for integration with third-party systems and offers a more granular approach to pricing. It's billed annually and is ideal for businesses looking to have a unified view of their orders across multiple platforms.

Salesforce Order Management — Growth Plan

For those who require more advanced features like AI-powered return insights and smart order orchestration suitable for complex distribution networks, this plan is available. The pricing for this plan is:

1% GMV Per Order

Like the other plans, this is billed annually. This plan is designed for businesses with more complicated order management requirements and larger distribution networks.

The "Growth" plan adopts a similar model but charges "1% GMV per order". This means that 1% of the value of each individual order is charged by Salesforce. So if an order is worth $100, Salesforce would charge $1 for processing that order. This plan is also billed annually and aims to cater to businesses with more complex distribution networks and order management needs.

The Commerce Cloud pricing structure is flexible and offers different Commerce Cloud pricing tiers that fits any business. Understanding the upfront licensing fees and additional costs is critical to assess the average cost you can expect.

RELATED: Salesforce NPSP: Features & Pricing

Salesforce Commerce Cloud Notable Features

Salesforce Commerce Cloud offers a wide range of functionalities designed to boost your eCommerce stores. Here are some notable features:

Einstein AI Integration: Einstein Analytics and Einstein AI are integrated into the Commerce Cloud, offering Product Recommendations based on real-time customer activity and valuable insights.

Einstein Chatbots: Einstein chatbots can engage customers through web and mobile interfaces to answer queries, resolve issues, and perform tasks. Einstein Chatbots are rule-based and can also employ natural language processing (NLP) to understand and interpret human language.

Catalog Management: Catalog Management tools let you easily create Custom Catalogs and Product Bundles, providing a seamless browsing experience for your potential customers.

Commerce Insights and Advanced Forecasting: Salesforce Commerce Cloud provides valuable Commerce Insights to help you make data-driven decisions. The Advanced Forecasting tools assist in planning inventory and sales strategies.

Salesforce Commerce Cloud has additional features related to AI generation such as generative product descriptions and auto-generated promotional content such as SMS and email marketing.

RELATED: 10 CRM Implementation Steps for Company Success  

Is Salesforce Commerce Cloud Right for You?

Choosing the right ECommerce Platform is vital for any online business looking to offer a Personalized Experience. Salesforce Commerce Cloud is a full-fledged solution tailored to meet various business requirements, especially for medium businesses and larger enterprises.

When it comes to eCommerce Businesses, Salesforce Commerce Cloud stands as a versatile option. It offers a personalized experience backed by a powerhouse of features and analytics. From the perspectives of both licensing costs and core features, Salesforce Commerce Cloud is worth considering for any serious online business.

Salesforce Commerce Cloud Implementation: Twelverays

Twelverays isn't just another player in the digital marketing arena. While we excel in SEO and social media marketing, our expertise doesn't end there. We understand that managing customer relationships is at the heart of any successful business, which is why we offer comprehensive Salesforce CRM implementation services.

Your customers deserve a seamless and personalized experience. With Salesforce Sales Cloud and Service Cloud, we help you tailor the hard to navigate user experiences of Salesforce, offering plenty of features that drive customer engagement and loyalty. From managing price books to streamlining business processes, Twelverays puts the control back in your hands.

With Salesforce Commerce Cloud and Twelverays as your CRM implementation partner, we go beyond simply streamlining your online sales. We offer CRM implementation service, improving your customer's journey from discovery to purchase. Ready to supercharge your eCommerce strategy and achieve transformative growth? Book a Discovery Call today, and let us customize a digital commerce solution as unique as your business goals.