Salesforce NPSP (Nonprofit Success Pack) is a free set of managed packages that configures Salesforce for nonprofits across three core areas: Fundraising, Program Management, and Marketing. This guide walks through the features, what Salesforce costs for nonprofits in 2026, and where NPSP stands today. NPSP is now a legacy product. Salesforce ended NPSP feature development in March 2023, when it launched Nonprofit Cloud, now rebranded Agentforce Nonprofit. NPSP is no longer offered to new customers as a pre-configured org. If you already run NPSP, this guide explains what it does and what the move to Nonprofit Cloud looks like.
Americans gave $592.50 billion to charity in 2024, up 6.3% in current dollars, per Giving USA 2025. The nonprofit sector is competitive, and fundraising and awareness only get harder over time. That makes the right CRM essential. NPSP served that role for years. New Salesforce nonprofit orgs now start on Nonprofit Cloud instead.
Key Takeaways:
- What is the Salesforce NPSP: The Salesforce Nonprofit Success Pack (NPSP) is a tailored CRM solution for nonprofit organizations, serving as an extension of Salesforce's standard framework. New signups get a 30-day free trial on Nonprofit Cloud.
- Difference between Nonprofit Cloud and NPSP: Nonprofit Cloud is Salesforce's current nonprofit platform, rebranded Agentforce Nonprofit. NPSP is a legacy managed package, frozen since March 2023 and not part of the new Nonprofit Cloud data model.
- Core Features of the Salesforce NPSP: The NPSP focuses on three essential aspects critical to nonprofit organizations: Fundraising, Program Management, and Marketing.
- Power of Us Program: Eligible nonprofits get 10 Nonprofit Cloud or Sales/Service Cloud licenses at no cost. The old 10-free-NPSP-licenses option is gone.
- Pricing: NPSP is a free managed package. The cost sits in the Nonprofit Cloud licenses underneath it, starting at $60 USD/user/month (Enterprise), $100 (Unlimited), and $325 (Agentforce 1), billed annually.
- Installation: The NPSP managed packages install into an existing org from Salesforce's own installer or the AgentExchange.
- Implementation Partner: Twelverays can help in setting up and optimizing your Salesforce NPSP, providing ongoing support and training.
What is the Salesforce NPSP (Nonprofit Success Pack)?
The Salesforce Nonprofit Success Pack is a set of managed packages built on Salesforce's standard platform. It pre-configures Salesforce for nonprofit needs: donor management, engagement plans, service schedules, and analytics.
NPSP turned core Salesforce into a CRM for nonprofits, automating manual tasks and supporting day-to-day operations. It served as the entry point to Salesforce for nonprofits for years. That role has shifted. Salesforce stopped adding features to NPSP in March 2023, when Nonprofit Cloud launched. NPSP still works and stays supported, but it is now a legacy product. New nonprofit signups still get a 30-day trial, now on Nonprofit Cloud.
Salesforce Nonprofit Cloud vs NPSP
Salesforce Nonprofit Cloud and the Nonprofit Success Pack (NPSP) are two related but separate Salesforce services oriented exclusively towards nonprofit organizations. The Salesforce Nonprofit Cloud vs NPSP decision comes down to architecture, roadmap, and licensing.
Salesforce Nonprofit Cloud
Salesforce Nonprofit Cloud is Salesforce's current nonprofit platform, rebranded Agentforce Nonprofit under the wider "Agentforce 360 for Nonprofits" umbrella. Unlike NPSP, which layers onto Salesforce through managed packages, Nonprofit Cloud is built natively into the platform as an industry-specific solution. It covers fundraising, program administration, and constituent engagement, with a modern data model and built-in AI.
Salesforce Nonprofit Success Pack (NPSP)
Salesforce Nonprofit Success Pack (NPSP) is a collection of managed packages developed on the Salesforce platform. The NPSP managed packages contain Salesforce capabilities such as custom object types, fields, and processes that are pre-configured to meet the needs of NGOs. It is the legacy nonprofit toolkit. The Nonprofit Success Pack Salesforce supports today is the same package it froze in March 2023: no new features since then, and it is no longer offered to new customers as a pre-configured org. Salesforce states NPSP "is used by thousands of organizations and will continue to be supported."
The NPSP is designed to make it easier for organizations to get started with Salesforce by providing configurations customized to typical nonprofit needs such as donation/pledge monitoring, relationship management, and more.
Here are some important distinctions between Nonprofit Cloud and NPSP:
- Scalability: Nonprofit Cloud has a larger reach, spanning a variety of solutions and services, whereas the NPSP is more focused, offering unique settings for NGOs.
- Innovation: Nonprofit Cloud is where Salesforce ships new features and AI. NPSP is frozen, with no new development since March 2023.
- Services: Nonprofit Cloud includes services and integrations not found in NPSP, such as specialized analytics and enhanced fundraising tools.
NPSP vs Nonprofit Cloud at a glance:
| Factor | NPSP | Nonprofit Cloud (Agentforce Nonprofit) |
|---|---|---|
| Availability | Existing orgs; not sold to new customers as a pre-configured org | Default for all new Salesforce nonprofit orgs |
| Architecture | Managed packages layered on the platform | Built natively into the platform |
| New features | None since March 2023; still supported | Active roadmap, including Agentforce AI |
| Package cost | Free; you pay for the licenses under it | From $60 USD/user/month, billed annually |
| Power of Us | No longer provisioned as donated licenses | 10 licenses at no cost for eligible nonprofits |
Power of Us Salesforce Program
The Power of Us program is Salesforce's discount program that gives eligible nonprofits and educational institutions access to Salesforce technology. Per Salesforce's nonprofit pricing page, any eligible nonprofit receives 10 Nonprofit Cloud or Sales/Service Cloud licenses at no cost, with discounts on additional licenses beyond those 10. The "10 free NPSP licenses" option is gone. If you take the Sales/Service Cloud option, you can still install NPSP manually, but for most new nonprofits starting on Agentforce Nonprofit is the better path. To qualify, you submit a 501(c)(3) or 501(c)(4) IRS determination letter in the US, or the equivalent tax document for your country.
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Salesforce NPSP: 3 Core Features
Salesforce's Nonprofit Success Pack (NPSP) is a customized layer on the Salesforce platform, built to address the challenges nonprofit organizations face. Nonprofit management demands more than goodwill. It requires scalable systems that adapt to operational needs. These features still run for organizations on NPSP. Nonprofit Cloud covers the same ground with a newer architecture.
Designed with modularity in mind, NPSP focuses on three pivotal aspects, Fundraising, Program Management, and Marketing, that are crucial for the efficient and effective functioning of any nonprofit entity.
Here are three core branches of features of the Salesforce Nonprofit Success Pack, along with how they can help your nonprofit’s mission and maximize its impact.
1. Salesforce NPSP Fundraising Features
Fundraising is a core mission for many nonprofit organizations. Salesforce's NPSP offers strong fundraising features to help organizations optimize their efforts. With tools designed for donation management, including online donations, monthly donations, and tracking donations, it provides a complete fundraising solution.
The Opportunity Record feature helps forecast revenue, providing a holistic view of your fundraising performance. This functionality makes it easier to manage individual donors, major donors, and even corporate donors, thereby maximizing your fundraising campaigns.
NPSP Fundraising Features:
- Donation Management
- Gift Entry
- Recurring Donations
- Engagement Plans
NPSP Engagement Plans and Salesforce NPSP Levels
NPSP engagement plans are reusable task-sequence templates that automate donor stewardship. Build the template once, the calls, emails, and meetings that follow a major gift, and NPSP creates those tasks automatically every time you apply the plan to a contact or opportunity. Salesforce NPSP Levels are automatic donor tiers assigned from giving totals: define your giving levels once and the package assigns donors to the right level, so segmentation stays current without manual list maintenance. Overall donor retention fell to 42.9% in 2024, per the Fundraising Effectiveness Project, and structured stewardship is the direct answer to that decline. Both features run in every NPSP org today and are two of the most common reasons established fundraising teams stay on the package. When you eventually migrate, plan the equivalent stewardship flows in Nonprofit Cloud before you switch off NPSP.
2. Salesforce NPSP Program Management Features
Program management for nonprofit organizations is not just about gathering financial contributions or membership fees but also effectively running different types of programs for respective beneficiaries. Salesforce's NPSP includes program management features like individual service deliveries and service tracking to manage program participants. The platform allows custom fields to record specific information, providing a detailed understanding of the efficacy and reach of your type of program.
NPSP Program Management Features:
- Program Management
- Bulk Service Delivery
- Recurring Services
- Volunteer Management
3. Salesforce NPSP Marketing & Engagement
Marketing is how non-profit organizations can get their mission and objectives out there in order to drive fundraising efficiency. Salesforce's NPSP integrates with Salesforce Marketing Cloud for Nonprofits, providing pre-built email templates for personalized emails, and marketing automation features.
With the ability to segment communications based on constituent interactions, it's easier to send the right message to individual stakeholders, from committed supporters to first-time donors.
NPSP Marketing Features:
- Customizable Email Marketing Templates
- Data integration with Salesforce Marketing Cloud
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Salesforce NPSP Pricing
NPSP itself is a free managed package. The cost sits in the Salesforce licenses underneath it, and for new orgs that means Nonprofit Cloud editions. Pricing depends on the size and needs of your organization. Here are the current Nonprofit Cloud editions:
Nonprofit Cloud Enterprise Edition Pricing:
- Pricing: $60 USD/user/month, billed annually ($720 USD/user/year)
- Features Include: Sales and Service Cloud Enterprise Edition, the nonprofit data model, fundraising and program management, Einstein for Nonprofits, and reporting.
Nonprofit Cloud Unlimited Edition Pricing:
- Pricing: $100 USD/user/month, billed annually
- Features Include: everything in Enterprise plus Unlimited-edition platform limits, more automation, and added support.
Salesforce also lists Nonprofit Cloud Agentforce 1 editions for Sales and for Service at $325 USD/user/month, billed annually. They bundle Agentforce, Data Cloud, Nonprofit Cloud, and Slack.
All Salesforce per-user products require an annual contract, even when billing runs monthly.
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How Much Does Salesforce Cost for Nonprofits?
For the first 10 users, nothing. Through Power of Us, eligible nonprofits and charities receive 10 Nonprofit Cloud or Sales/Service Cloud licenses at no cost, and NPSP itself is a free package on top of them. That makes the entry cost of Salesforce for nonprofits $0 in license fees.
Past 10 users, Salesforce for nonprofits pricing is the discounted per-user rate: $60 USD/user/month for Nonprofit Cloud Enterprise, $100 for Unlimited, and $325 for the Agentforce 1 editions, all billed annually. Additional licenses beyond the donated 10 carry nonprofit discounts.
Licenses are only part of the budget. Implementation, data migration, integrations, and ongoing administration drive the rest of the cost, whether you run NPSP or Nonprofit Cloud. Scope those before you commit to an edition.
Is Salesforce Free for Nonprofits?
Yes, for the first 10 users at eligible organizations. A 501(c)(3) or 501(c)(4) nonprofit, or the local equivalent outside the US, gets 10 licenses at no cost through Power of Us. Beyond 10 users, discounted nonprofit pricing applies. NPSP is always free as a package; the licenses underneath it are what you pay for.
How to Install the Salesforce Nonprofit Success Pack
Installing the Salesforce Nonprofit Success Pack is a relatively straightforward process but does require some basic familiarity with Salesforce's ecosystem. Firstly, you'd want to begin with a 30-day free trial or get in touch with a Salesforce representative to discuss your specific needs.
Once you've set up your Salesforce organization, the NPSP managed packages install directly from Salesforce's NPSP installer or the Salesforce AgentExchange (formerly AppExchange). It's advisable to consult with a Salesforce tech consultant or utilize detailed documentation during the implementation process to ensure a smooth transition and to make the most of this powerful platform for nonprofits.
Salesforce for Nonprofits: NPSP
Salesforce's nonprofit offering serves as an all-in-one solution for nonprofits, with key features from fundraising and program management to marketing. Salesforce backs the platform with industry standards, a deep nonprofit community, and a collection of resources. New nonprofits can start with a 30-day free trial of Nonprofit Cloud, and eligible organizations can claim 10 donated licenses through the Power of Us program.
Existing orgs still run the Nonprofit Success Pack Salesforce froze in March 2023, and it stays supported. From donor relationships to volunteer engagement, from tracking volunteer hours to managing program participants, Salesforce aims to be your single source of nonprofit operations. Start the 30-day trial and join the Salesforce nonprofit community today.
Salesforce NPSP Consultant: Twelverays
If you find the extensive functionalities of the Salesforce Nonprofit Success Pack overwhelming, or simply wish to unlock its full potential, Twelverays is the go-to digital marketing agency you've been searching for. Specializing in setting up and optimizing Customer Relationship Management systems like Salesforce, Twelverays brings a wealth of experience and expertise to the table.
As your Salesforce NPSP consultant, our team can not only assist you in implementing the Salesforce NPSP tailored to your organization's unique needs but also offer ongoing support and training. From customizing fields and automating workflows to integrating your CRM with other platforms, Twelverays ensures you leverage the Salesforce NPSP to its maximum, thereby allowing your nonprofit to focus on what really matters: making a difference. We also plan Nonprofit Cloud migrations for organizations ready to move off the legacy package.
Ready to improve your nonprofit's impact? With Twelverays as your Salesforce Nonprofit Success Pack (NPSP) implementation partner, we do more than just streamline your CRM; we help you empower your mission for transformative change. Book a Discovery Call today, and let's customize a digital solution as unique as your cause.
