Salesforce NPSP: Features & Pricing

Last updated:
October 23, 2023

Salesforce NPSP (Nonprofit Success Pack) includes three core service features that are not just impressive but also incredibly beneficial for nonprofit organizations: Fundraising, Program Management, and Marketing. In this article, we’ll go through these three core branches of features that the Salesforce NPSP includes for nonprofit organizations to benefit from.

The industry for nonprofit organizations is complex and constantly evolving. Despite nonprofit organizations working towards a common good, the difficulty and competition for fundraising and awareness become larger as time goes on. This makes it imperative for nonprofit organizations to leverage technology that can adapt to their needs. Enter the Salesforce NPSP, a comprehensive CRM solution tailored for the unique challenges nonprofits face.

Key Takeaways:

  • What is the Salesforce NPSP: The Salesforce Nonprofit Success Pack (NPSP) is a tailored CRM solution for nonprofit organizations, serving as an extension of Salesforce's standard framework. It offers a 30-day free trial.
  • Difference between Nonprofit Cloud and NPSP: The Salesforce Nonprofit Cloud is an overall platform for nonprofits, while the NPSP is a component of this cloud, focused on specific settings for NGOs.
  • Core Features of the Salesforce NPSP: The NPSP focuses on three essential aspects critical to nonprofit organizations: Fundraising, Program Management, and Marketing.
  • Power of Us Program: Salesforce offers 10 free subscriptions to eligible nonprofits, giving them access to the NPSP.
  • Pricing: NPSP Monthly billed plans cost $60 USD/user. Annually billed plans cost $1440 USD/user. Total costs depend on the specific needs and size of your organization.
  • Installation: Installing the NPSP is straightforward but requires some familiarity with Salesforce's ecosystem.
  • Implementation Partner: Twelverays can help in setting up and optimizing your Salesforce NPSP, providing ongoing support and training.

What is the Salesforce NPSP (Nonprofit Success Pack)?

What is Salesforce Nonprofit Success Pack (NPSP)?

The Salesforce Nonprofit Success Pack is an accessible platform built on Salesforce's standard framework. It serves as an extension of the Salesforce Nonprofit Cloud, offering a range of features from donor management and engagement plans to service schedules and analytics.

Essentially, it is a customer relationship management (CRM) platform for nonprofits that aims to provide a single source of digital marketing features, automating manual tasks, and facilitating efficient operations. Salesforce's NPSP offers a 30-day trial to organizations looking to explore its capabilities.

Salesforce Nonprofit Marketing Cloud vs NPSP

Salesforce Nonprofit Marketing Cloud vs NPSP

Salesforce Nonprofit Cloud and the Nonprofit Success Pack (NPSP) are two related but separate Salesforce services oriented exclusively towards nonprofit organizations.

Salesforce Nonprofit Cloud

Salesforce Nonprofit Cloud is an overall platform that contains a collection of products, services, and features designed to assist charities with various parts of their business, such as fundraising, program administration, and constituent interaction. It essentially acts as a catch-all name for Salesforce's numerous products geared toward NGOs, and it may contain features other than NPSP.

Salesforce Nonprofit Success Pack (NPSP)

Salesforce Nonprofit Success Pack (NPSP) is a collection of managed packages developed on the Salesforce platform. It contains Salesforce capabilities such as custom object types, fields, and processes that are pre-configured to meet the needs of NGOs. It is a ready-to-use product that is part of the larger Salesforce Nonprofit Cloud offering.

The NPSP is designed to make it easier for organizations to get started with Salesforce by providing configurations customized to typical nonprofit needs such as donation/pledge monitoring, relationship management, and more.

Here are some important distinctions between Nonprofit Marketing Cloud and NPSP:

  • Scalability: Nonprofit Cloud has a larger reach, spanning a variety of solutions and services, whereas the NPSP is more focused, offering unique settings for NGOs.
  • Flexibility: The NPSP is a highly adjustable component of Salesforce Nonprofit Cloud, yet it comes with pre-built features. Beyond what is offered in the NPSP, the Nonprofit Cloud provides for even more personalization.
  • Services: Nonprofit Cloud may contain additional services or integrations not included in NPSP, such as specialized analytics or enhanced fundraising tools.

Power of Us Salesforce Program

Salesforce's NPSP itself is often available at a reduced cost compared to the Nonprofit Market Cloud or sometimes even for free for qualifying nonprofits, depending on the licensing agreement with Salesforce. Salesforce has a philanthropic arm,, that provides 10 free Salesforce subscriptions to eligible nonprofit organizations through the Power Us Program. These free subscriptions include access to the NPSP.

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Salesforce NPSP: 3 Core Features

Salesforce NPSP: 3 Core Features

Salesforce's Nonprofit Success Pack (NPSP) is a customized extension of the world-renowned Salesforce platform, specifically engineered to address the unique challenges faced by nonprofit organizations. Nonprofit management demands more than just goodwill; it requires smart, scalable solutions that can adapt to various operational needs.

Designed with modularity in mind, NPSP focuses on three pivotal aspects—Fundraising, Program Management, and Marketing—that are crucial for the efficient and effective functioning of any nonprofit entity.

Here are three core branches of features of the Salesforce Nonprofit Success Pack, along with how they can help your nonprofit’s mission and maximize its impact.

1. Salesforce NPSP Fundraising Features

Fundraising is a core mission for many nonprofit organizations. Salesforce's NPSP offers amazing fundraising features to help organizations optimize their efforts. With tools designed for donation management, including online donations, monthly donations, and tracking donations, it provides a complete fundraising solution.

The Opportunity Record feature helps forecast revenue, providing a holistic view of your fundraising performance. This functionality makes it easier to manage individual donors, major donors, and even corporate donors, thereby maximizing your fundraising campaigns.

NPSP Fundraising Features:

  • Donation Management
  • Gift Entry
  • Recurring Donations
  • Engagement Plans

2. Salesforce NPSP Program Management Features

Program management for nonprofit organizations is not just about gathering financial contributions or membership fees but also effectively running different types of programs for respective beneficiaries. Salesforce's NPSP includes program management features like individual service deliveries and service tracking to manage program participants. The platform allows custom fields to record specific information, providing a detailed understanding of the efficacy and reach of your type of program.

NPSP Program Management Features:

  • Program Management
  • Bulk Service Delivery  
  • Recurring Services
  • Volunteer Management

3. Salesforce NPSP Marketing & Engagement

Marketing is how non-profit organizations can get their mission and objectives out there in order to drive fundraising efficiency. Salesforce's NPSP integrates with Salesforce Marketing Cloud for Nonprofits, providing pre-built email templates for personalized emails, and marketing automation features.  

With the ability to segment communications based on constituent interactions, it's easier to send the right message to individual stakeholders, from committed supporters to first-time donors.

NPSP Marketing Features:

  • Customizable Email Marketing Templates
  • Data integration with Salesforce Marketing Cloud

For more information on Salesforce's Nonprofit Success Pack (NPSP) features:

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Salesforce NPSP Pricing

Salesforce NPSP Pricing

The pricing for Salesforce's NPSP varies and depends largely on the specific needs and size of the organization. Here are some pricing details for your consideration:

Nonprofit Cloud Enterprise Edition Pricing:

  • Monthly Pricing: $60 USD | £48 | € 60 | $84 AUD (user/billed monthly on an annual contract)
  • Annual Pricing: $720 USD | £576 | €720 | $1,008 AUD (user/billed annually)
  • Features Include: Sales and Service Cloud Enterprise Edition, Nonprofit Success Pack (NPSP), Outbound Funds Module (OFM), Program Management Module (PMM), Einstein for Nonprofits, Accounting Subledger Starter, and Data Integrity.

Nonprofit Cloud Unlimited Edition Pricing:

  • Monthly Pricing: $120 USD | €120.00 | £96.00 | $168.00 AUD (user/billed monthly on an annual contract)
  • Annual Pricing: $1,440 USD | €1,440 | £1,152 | $2,016 AUD (user/billed annually)
  • Features Include: Sales and Service Cloud Unlimited Edition, Nonprofit Success Pack (NPSP), Outbound Funds Module (OFM), Program Management Module (PMM), Einstein for Nonprofits, Accounting Subledger Starter, and Data Integrity.

All Salesforce per-user products require an annual contract. This means that monthly billed plans, are billed monthly, but are on annual contracts.

For more information on the Salesforce Nonprofit Success Pack (NPSP) Pricing:

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How to Install the Salesforce Nonprofit Success Pack

How do I install Salesforce Nonprofit Success Pack?

Installing the Salesforce Nonprofit Success Pack is a relatively straightforward process but does require some basic familiarity with Salesforce's ecosystem. Firstly, you'd want to begin with a 30-day free trial or get in touch with a Salesforce representative to discuss your specific needs.

Once you've set up your Salesforce organization, the NPSP can be installed directly from the Salesforce AppExchange. It's advisable to consult with a Salesforce tech consultant or utilize detailed documentation during the implementation process to ensure a smooth transition and to make the most of this powerful platform for nonprofits.

Salesforce for Nonprofits: NPSP

Salesforce for Nonprofits: NPSP

Salesforce's NPSP serves as an all-in-one solution for nonprofits, offering a wealth of key features from fundraising and program management to marketing. With Salesforce's industry standards and robust community support, this platform provides not just the tools but also a collection of resources and a nonprofit community to ensure your organization's success. With its 30-day free trial, or possible government grant funding, it's worth taking the Salesforce NPSP for a test drive to see how it can meet your organization's needs.

From donor relationships to engagement of volunteers, from tracking volunteer hours to managing program participants, the Salesforce Nonprofit Success Pack aims to be your single source of digital operations. So, why not take that 30-day trial and join the Salesforce nonprofit community today?

Salesforce Implementation Partner: Twelverays

If you find the extensive functionalities of the Salesforce Nonprofit Success Pack overwhelming, or simply wish to unlock its full potential, Twelverays is the go-to digital marketing agency you've been searching for. Specializing in setting up and optimizing Customer Relationship Management systems like Salesforce, Twelverays brings a wealth of experience and expertise to the table.  

Our team of skilled consultants can not only assist you in implementing the Salesforce NPSP tailored to your organization's unique needs but also offer ongoing support and training. From customizing fields and automating workflows to integrating your CRM with other platforms, Twelverays ensures you leverage the Salesforce NPSP to its maximum, thereby allowing your nonprofit to focus on what really matters: making a difference.

Ready to improve your nonprofit's impact? With Twelverays as your Salesforce Nonprofit Success Pack (NPSP) implementation partner, we do more than just streamline your CRM; we help you empower your mission for transformative change. Book a Discovery Call today, and let's customize a digital solution as unique as your cause.

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