Salesforce Costs & Pricing Plans (Nov 2023)

Salesforce costs can be a complex matter to navigate given its tiered and annual billing structure, as well as the additional fees that may come with customization and specialized services. Customer Relationship Management (CRM) implementation and understanding the pricing can be frustrating, especially when you encounter a massive CRM giant like Salesforce.

With Salesforce's numerous amount of products designed to enhance customer relationships, improve customer service, and boost sales, it's easy to feel overwhelmed. Here Twelverays breaks down Salesforce costs to help you make an informed decision. From the Sales Cloud to the Service Cloud and beyond, each product offers a range of pricing plans to accommodate various-sized businesses. But be warned: the license cost isn't the only factor you should consider. Additional costs, such as consulting services or add-on modules, can quickly add up.

Key Takeaways:

• Salesforce Sales Cloud: Plans range from $25/user/month for smaller teams to $330/user/month for unlimited features and 24/7 support.
• Salesforce Service Cloud: Similar to Sales Cloud in pricing, starting at $25/user/month, going up to $330/user/month for comprehensive customer service features.
• Salesforce Marketing Cloud: Pricing starts at $1,250/organization/month, with higher-tier plans and custom pricing available for advanced marketing automation and analytics.
• Platform (App Cloud): Starts at $25/user/month for custom app development and management.
• CRM Analytics: Starting at $75/user/month for advanced AI-powered data analytics and visualization.
• Chatter: Free with most Salesforce plans, additional $15/user/month for standalone licenses.

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Salesforce Sales Cloud Pricing

Salesforce Sales Cloud acts as a comprehensive solution for businesses looking to elevate their sales operations and customer relationship management. With a suite of tools that encompass contact management, opportunity tracking, workflow automation, and advanced analytics, it empowers sales teams to close deals faster, make data-driven decisions, and cultivate lasting relationships with clients. Furthermore, its customizable features, including dashboards and collaborative forecasting, allow for a tailored experience that can adapt to specific business needs, optimizing sales cycles and enhancing overall productivity.

Salesforce Sales Cloud offers a range of pricing options to cater to various business sizes and needs. With tiered pricing plans billed annually, organizations can select a plan that aligns with their sales and CRM requirements, whether basic or advanced.

• Salesforce Essentials Plan: Starts at $25 per user per month, billed annually. Aimed at smaller sales teams and includes basic CRM features.
• Salesforce Professional Plan: Priced at $80 per user per month, billed annually. Targets medium-sized businesses and offers customizable dashboards and collaborative forecasting.
• Salesforce Enterprise Plan: Starts at $165 per user per month, billed annually. Aimed at larger organizations, includes advanced features like workflow automation and territory management.
• Salesforce Unlimited Plan: Starts at $330 per user per month, billed annually. Designed for businesses requiring a robust, fully customizable solution and comes with 24/7 support.

Salesforce Sales Cloud Essentials Plan – $25/User/Month

Starting at $25 per user per month and billed annually, the Essentials Plan is aimed at smaller sales teams. Key features include:

• Basic Features: Account, Contact, and Opportunity Management
• Email Integration: With Gmail or Outlook
• Mobile Access: For on-the-go sales teams

Designed for smaller sales teams, this basic plan provides fundamental features like opportunity tracking and mobile optimization, which enable sales reps to manage customer interactions efficiently.

Salesforce Sales Cloud Professional Plan – $80/User/Month

Priced at $80 per user per month and billed annually, the Professional Plan extends the offerings of the Essentials Plan with:

• Additional Features: Includes all Essentials features
• Customizable Dashboards: For personalized reporting
• Collaborative Forecasting: To align sales goals across teams

This plan is well-suited for medium-sized businesses, offering advanced reporting features like customizable dashboards and collaborative forecasting to provide a more personalized experience.

Salesforce Sales Cloud Enterprise Plan – $165/User/Month

Starting at $165 per user per month, the Enterprise Plan is aimed at larger organizations and includes:

• Advanced Features: Includes all Professional features
• Workflow Automation: For process optimization
• Territory Management: To divide customer segments
• Advanced Analytics: For data-driven decisions

Ideal for larger businesses with complex needs, this corporate plan includes workflow automation and territory management, among other advanced features. It is designed to offer a powerful set of tools for scaling customer relationships.

Salesforce Sales Cloud Unlimited Plan – $330/User/Month

For those seeking the most extensive range of options, the Unlimited Plan begins at $330 per user per month:

• Comprehensive Solution: Includes all Enterprise features
• 24/7 Support: Round-the-clock customer support
• Unlimited Customizations: For a tailored CRM experience
• Multiple Sandboxes: For testing and development

This plan is the most expensive but offers an unlimited number of user licenses and a comprehensive set of tools. It is designed for businesses that require a robust, fully customizable solution and comes with 24/7 support for any issues that may arise.

RELATED: Salesforce NPSP: Features & Pricing

Salesforce Service Cloud Pricing

Salesforce Service Cloud is a complete customer service solution designed to help businesses manage and improve their customer relationships. The platform provides a range of functionalities, such as case tracking, social media integration, telephony integration, and advanced analytics, allowing businesses to offer seamless and effective customer support across various channels.

Service Cloud offers tiered pricing plans that are adaptable to the specific needs of organizations—whether they are small businesses just starting to formalize their customer service operations or large enterprises in need of a robust, fully customizable suite of customer service tools.

• Essentials Plan: Starts at $25 per user per month, billed annually. Targets small customer service teams, providing basic tools like case tracking and integrated support channels.
• Professional Plan: Priced at $80 per user per month, billed annually. Aimed at medium-sized businesses and adds features like telephony integration and queue-based routing.
• Enterprise Plan: Starts at $165 per user per month, billed annually. Suited for larger organizations and offers advanced features such as workflow automation and detailed service analytics.
• Unlimited Plan: Starts at $330 per user per month, billed annually. Provides an exhaustive set of tools and features with 24/7 support, suitable for organizations with extensive customer service needs.

Salesforce Service Cloud Essentials Plan – $25/User/Month

Starting at $25 per user per month and billed annually, the Essentials Plan provides basic tools for customer service teams. These tools include:

• Basic Tools: Case tracking and management
• Email and Social Media Customer Support: Integrated support channels
• Knowledge Base: A repository for solutions and FAQs

This plan serves as an excellent starting point for small customer service teams that require foundational tools to manage customer interactions effectively.

Salesforce Service Cloud Professional Plan – $80/User/Month

Priced at $80 per user per month and billed annually, the Professional Plan builds upon the Essentials features and introduces additional capabilities:

• Additional Features: Includes all features from the Essentials Plan
• Telephony Integration: Seamlessly connect your telephony system
• Queue-Based Routing: Intelligent routing of customer cases

This plan offers more advanced tools suitable for medium-sized businesses looking for enhanced case management options.

Salesforce Service Cloud Enterprise Plan – $165/User/Month

The Enterprise Plan starts at $165 per user per month, billed annually. It is designed for organizations needing a broader range of features:

• Advanced Features: Includes all features from the Professional Plan
• Workflow Automation: Automate routine tasks and processes
• Service Analytics: Detailed analytics for customer service performance
• Advanced Case Management: More granular control over customer case handling

This plan is intended for businesses that require a comprehensive toolset for their customer service representatives.

Salesforce Service Cloud Unlimited Plan – $330/User/Month

For businesses seeking a full-featured solution, the Unlimited Plan begins at $330 per user per month and is billed annually:

• Comprehensive Solution: Includes all features from the Enterprise Plan
• 24/7 Support: Round-the-clock customer support
• Unlimited Customizations: Extensive options for personalization
• Advanced Analytics: Deep insights into customer service metrics

This plan aims to provide an exhaustive set of tools and features, complemented by 24/7 support and advanced analytics, making it suitable for organizations with extensive customer service needs.

RELATED: Salesforce Marketing Cloud: Features & Pricing

Salesforce Marketing Cloud Pricing

Salesforce Marketing Cloud serves as an all-in-one marketing platform designed to improve customer engagement, automate marketing workflows, and provide actionable insights through advanced analytics. Salesforce Marketing Cloud offers a range of pricing plans to cater to businesses of various sizes and needs, from smaller B2C operations to large-scale B2B enterprises. Costs can vary significantly, depending on your specific requirements. The two most popular plans in the Salesforce Marketing Cloud are the Salesforce Marketing Cloud Engagement and Salesforce Marketing Cloud Account Engagement plans.

Salesforce Marketing Cloud Engagement Plans – $1250-$4200/Org/Month

Salesforce Marketing Cloud Engagement Plan, the most popular Marketing Cloud plan is priced at $1,250 USD per organization per month, billed annually. This plan offers a versatile set of features that include Email Marketing, Content Creation, Salesforce Sales Cloud Integration, Journey Builder, Mobile Messaging, and capabilities powered by Einstein. It is particularly well-suited for organizations and marketing teams that are already familiar with digital marketing and wish to scale their marketing campaigns.

• Pro: Starting at $1,250 USD/organization/month (billed annually)
• Corporate: Starting at $4,200 USD/organization/month (billed annually)
• Enterprise: Contact Salesforce for a quote

Salesforce Marketing Cloud Account Engagement Plans – $1250-$15000/Org/Month

Salesforce Marketing Cloud Account Engagement Plan is the next most popular Marketing cloud plan for businesses. This plan also starts at $1,250 USD per organization per month, billed annually.

• Marketing Cloud Account Engagement: $1,250 USD/organization/month (billed annually)
• Plus: $2,750 USD/organization/month (billed annually)
• Advanced: $4,400 USD/organization/month (billed annually)
• Premium: $15,000 USD/organization/month (billed annually)

Features for this plan focus on Marketing Automation, including Email Marketing, Lead Generation, and Landing Page Builders with templates. The Account Engagement plans are aimed at businesses looking to automate their marketing workflows and generate leads through various channels.

Salesforce Commerce Cloud: Ecommerce Pricing Plans

Salesforce Commerce Cloud is an advanced ecommerce solution that comes with its own unique set of features, capabilities, and consequently, pricing structures. Because Commerce Cloud offers an intricate array of options tailored for everything from online storefronts to unifying in-store and online experiences, its pricing can be considerably more complex to understand compared to other Salesforce products.

For a thorough breakdown of what you can expect cost-wise for Salesforce B2B Commerce & Salesforce B2C Commerce, we recommend checking out our dedicated article focused exclusively on Salesforce Commerce Cloud pricing:

• Salesforce Commerce Cloud Pricing (GMV Explained!)

RELATED: 5 Best CRM for Startups

Salesforce Platform Pricing – $25-$100/User/Month

Salesforce Platform, formerly known as App Cloud, is a powerful, integrated development environment specifically designed to amplify your business capabilities. It offers a multitude of transformative benefits, such as accelerating digital transformation, fostering innovation, and reducing time-to-market. For instance, its pre-built components and API integrations empower your developers to rapidly build customized applications, removing the need to start from scratch.  

Advanced security features protect your data integrity and enable compliance with regulations, helping to build customer trust. With its data modeling and management tools, the App Cloud also enhances decision-making by offering actionable insights gleaned from your data.

Platform Starter: $25 USD/user/month (billed annually)

• Custom Objects: Access to 10 custom objects
• Process Automation: Included
• Lightning App Builder: Included
• AppExchange: Included
• Identity for Employees: Included
• Customizable Reports and Dashboards: Included

Platform Plus: $100 USD/user/month (billed annually)

• Custom Objects: Access to 110 custom objects
• Process Automation: Included
• Lightning App Builder: Included
• AppExchange: Included
• Identity for Employees: Included
• Customizable Reports and Dashboards: Included
• Lightning Console: Additional $25 USD/user/month

The Platform Starter plan is an entry-level offering tailored for basic app development needs, starting at $25 USD per user per month when billed annually. Platform Plus, on the other hand, is a more extensive solution aimed at larger organizations or complex projects, priced at $100 USD per user per month, also billed annually.

Salesforce CRM Analytics Pricing – $75-$220/User/Month

Salesforce CRM Analytics, formerly Einstein Analytics & Tableau CRM, empowers businesses with a complete suite of AI-powered analytics tools that are tailored to transform raw data into actionable insights. With advanced features like Einstein Discovery and real-time reporting, this platform enables organizations to enhance decision-making, quickly identify opportunities, and proactively address potential threats.

• Einstein Predictions: $75 USD/user/month (billed annually)
• CRM Analytics Growth: $140 USD/user/month (billed annually)
• CRM Analytics Plus: $165 USD/user/month (billed annually)
• Revenue Intelligence: $220 USD/user/month (billed annually)

Salesforce CRM Analytics offers a wide range of capabilities, including Einstein Prediction Builder, Sales Analytics, Service Analytics, Analytics Studio, Data Platform, Einstein Discovery, Einstein Discovery for Reports, and Revenue Insights, to help your organization harness the full potential of your data for informed decision-making and growth.

Salesforce Chatter Pricing – Free-$15/User/Month

Chatter is Salesforce's solution for fostering effective team communication and collaboration within businesses. Acting as an internal social network for employees, Chatter allows teams to collaborate in real-time, share files, and manage group activities, thereby streamlining workflows and enhancing productivity. Its seamless integration with most Salesforce plans adds value by offering these collaboration tools at no extra charge, available to non-Salesforce users for $15/user/month.

• Free with most Salesforce plans: No additional cost for most Salesforce subscribers
• Standalone Licenses: $15/user/month cost compared to the usual Salesforce plan pricing

Chatter aims to enhance team collaboration by acting as an employee social network. It allows for real-time collaboration and includes features for file sharing, activity feeds, and group creation and management. It also includes the Lightning Platform. Chatter is included for free with most Salesforce plans. If you wish to obtain a standalone Chatter license, it will cost $15/user/month.

Salesforce Additional Costs and Hidden Costs

Hidden costs can significantly impact the total cost of ownership for Salesforce or any other complex software solution. Your budget for Salesforce should not only include the license cost but also consider additional fees for extra data storage per user, single-user license premiums, costs for extra custom objects per user, and variations in the pricing model.

Salesforce often works on an annual billing cycle, which could affect your short-term budgeting. When you evaluate Salesforce costs, it's vital to account for these hidden and additional costs, such as consulting services, to get a complete financial picture.

Salesforce CRM Implementation Partner: Twelverays

Twelverays isn't just your typical digital marketing agency specializing in SEO and social media marketing; we're also experienced in CRM implementation. With our depth of experience in CRM solutions, we can help you implement Salesforce products that are critical to your business operations and growth, including Sales Cloud, Marketing Cloud, Service Cloud, and Commerce Cloud.

Our team of expert consultants provides a full suite of services, from the initial setup to ongoing support and training. Whether you're looking to refine your sales processes through Sales Cloud, create targeted marketing campaigns with Marketing Cloud, improve customer service through Service Cloud, or optimize the buyer's journey with Commerce Cloud, Twelverays is your go-to resource for maximizing these powerful platforms.

Why settle for standard when you can have a customized solution that meets your organization's specific needs? We're here to help you not only streamline your CRM systems but also elevate your business strategies. With Twelverays as your Salesforce implementation partner, we don't just enhance your tech stack; we empower your mission for transformative growth. Ready to redefine your business capabilities? Book a Discovery Call today and let us tailor a digital solution as unique as your goals.