Salesforce is a customer relationship management service called CRM. It's primarily designed for companies and provides them with the tools necessary to manage their customers and leads in real-time. Sales managers or sales teams can use this software to track every interaction they have with prospective clients, including emails, phone calls or even social media posts. Teams of sales professionals can collaborate on these tasks using the system as well. Salesforce also allows teams outside of sales to input data into the system, so the right context is there when a salesperson follows up later.
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Reason #1: Salesforce is a cloud platform that offers CRM, sales management and customer interaction functionality. It enables a single source of truth of data from anywhere in the world (as long as you have an internet connection)
Reason #2: It's one of the largest enterprise software companies in the world, serving over 150,000 customers, including 9 of the 10 Fortune 500. Salesforce ships new features and AI capabilities in three releases every year.
Reason #3: Editions scale to any budget. Pricing runs per user per month, from the entry-level Starter Suite up to enterprise tiers, with nonprofit and education pricing available. You pay for the clouds and features you actually use.
Reason #4: You can migrate your existing data and get a 360-degree view of every customer. Each team member gets a personalized view based on what they need, so everyone works from current information about the activities tied to their responsibilities. Once your data is in Salesforce, you unlock the platform's automation, analytics, and AI.
Reason #5: Salesforce has a capable mobile app for iOS and Android devices. Reps update records, log activity, and collaborate from anywhere, so work continues away from the desk. The app ties into sales management features, so you can schedule meetings, advance deals, and send emails from one place.
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Reason #6: Support runs deep. Salesforce offers paid support plans, an extensive Help knowledge base, and the Trailblazer Community, where users get answers from Salesforce staff and other customers.
Reason #7: Salesforce is approachable even for non-technical users. The Lightning interface and guided setup lower the learning curve, and free Trailhead training gets new admins and users up to speed.
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Reason #8: Getting started is easy. Salesforce offers free trials and a deep library of Trailhead modules and step-by-step guides that walk you through each function.
Reason #9: You can customize your sales management software experience with industry-specific fields like Retail or Healthcare, so you'll always have access to everything you need right at your fingertips when managing customer relationships.
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Reason #10: The reporting and analytics are strong, and the platform keeps pace with the market. Salesforce builds AI directly into the product. Einstein delivers predictions, scoring, and generative content, while Agentforce lets you build and deploy autonomous AI agents that take action across your data and workflows. For B2B marketing automation, Salesforce offers Marketing Cloud Account Engagement (formerly Pardot).
As salesforce has quickly become the industry's go-to solution to managing customer relationships, it should be no surprise that there are so many reasons why this software is best for your business.
Little History Of Salesforce
Salesforce was founded in March 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. Benioff had been a vice president at Oracle, and he left to pursue a then-radical idea: deliver enterprise software as an online service instead of packaged installs. The founders started in a rented one-bedroom apartment at 1449 Montgomery Street in San Francisco and invested over $500,000 of their own money to launch. Venture capitalists passed on the pitch, and "software as a service" was poorly understood at the time. The founders did everything from sales to programming themselves. Salesforce stuck with the model, won larger and larger customers, and helped make cloud-based software mainstream.
Today Salesforce is one of the largest enterprise software companies in the world, reporting $41.5 billion in revenue for its fiscal year 2026.
Benioff remains chair and CEO, and the company is known for embedding philanthropy into its model through its 1-1-1 program.
