What Is Business Intelligence?

Last updated:
April 20, 2021

What Is BI?

Business intelligence, or BI, can be defined as a combination of tools, technologies and processes that allow you to collect, analyze and present data that will help to gain insight into the company. (i.e. customer behaviour analysis, predictive analytics, actionable insight, gather performance metrics etc.) BI is used for a range of purposes, including the identification of new opportunities (business operations), the analysis of existing models (to see where they might be improved), the monitoring of the performance of different departments (to determine if any areas need improving) and the tracking of companies' metrics (to see if they are on track to achieve their targets). However, BI isn't just for big companies. Small businesses also use it. (In fact, the growth of mobile technology means that small businesses can now track their metrics and analyze.

Some of BI uses are

  • Artificial intelligence (from data collected in BI)
  • Location intelligence
  • Descriptive analytics
  • Real-Time BI
  • Business analytics
  • Strategic business decisions
  • Business insights
  • Predictive analysis
  • Competitive intelligence
  • Business intelligence

    RELATED: Salesforce Marketing Cloud: Features & Pricing

    How Does BI Work?

    Business intelligence software (or business intelligence platforms) offers details they require making more educated service choices. Bi is used as a foundation for tactical decision-making, getting rid of as much of the guesswork as well as gut-feeling from the decision-making procedure as possible. The data resources utilized to develop service knowledge include client relationship monitoring (CRM) systems like salesforce.Com, supply chain details, sales efficiency dashboards, marketing analytics, contact facility call information, and metadata, i.e. details describing information. Business knowledge applications aid companies in bringing all these diverse sources right into a solitary unified view, offering real-time reporting, dashboards, and analysis.

    Benefits of BI

  • Data-Driven Business Decisions: Having exact information as well as faster reporting capacity offers far better organization choices. E.g., view real-time information as well as sales projections before entering into meetings with prospective clients. They can speak of clients' or prospects' demands with confidence and know the information is updated with full confidence. No longer do leaders need to wait days or weeks for reports and take care of the danger of data that may be dated (e.g. self-service bi tools).

  • Enhanced business performance: When organizations spend fewer hours on information evaluation and compiling reports, bi provides more time to make use of information to innovate on brand-new programs and products for their organization. Bi offers leaders the ability to access data and get a holistic sight of their operations, and also the capacity to benchmark outcomes versus the larger company. With a holistic view of the company, leaders can identify locations of opportunity. Imagine an ability to take Business actions with real-time data.
  • Faster Analysis: BI systems are created to do durable processing of information in the cloud or on your company's servers. Bi devices draw in information from numerous resources right into a data storage facility, and after that, analyzes the information according to individual inquiries, drag-and-drop records, as well as control panels. Business intelligence helped Lenovo enhance reporting efficiency by 95 percent throughout several departments. Their human resources division condensed numerous month-to-month records to a single snapshot control panel. Pepsico additionally reduced evaluation time by as much as 90 percent with the power of bi. The advantage of business intelligence dashboards is making information analysis less complicated and instinctive, encouraging non-technical individuals to tell tales with data without discovering code. Statistical analysis can be done much faster, increasing current performance to the next level.
  • Identifying Market Trends: Identifying brand-new possibilities and developing out a method with supportive information can give companies a competitive edge, directly affect long-term success, and give the full scope of what is taking place. Employees can utilize outside market information with inner data to detect new sales trends by examining client information and market problems and identifying service troubles. This enables business intelligence analysts to get advanced analytics based on trends. By having straightforward querying, they get a competitive advantage for the entire organization.
  • Establish Benchmarking: Fast reasoning and reliable decision-making are essential in achieving success in a company venture. Frequently, those accountable for running a business don't have the time to carry out a large study task and a specific market advancement or item release. Using business intelligence software resembles frequently having a comprehensive research study job in progress that's assembling info for groundbreaking decision-making. Benchmarking is a beneficial information evaluation device companies use to assess their performance, income, and general success relative to their rivals. Organizations typically battle with benchmarking, but bi simplifies the procedure, supplying workable details and reports that are quickly comprehended. That's why benchmarking is among the core bi requirements users search for in a bi system. Benchmarking reports offer accurate, timely information that allows organizations to review their performance versus private KP is or trends over time, supplying beneficial insight right into the company's current state. By anticipating analytics abilities (operational insights), individuals can take these standards and implement them proactively, prospering of their rivals instead of going after behind them. This gives strategic decisions for the decision-makers to execute decision support systems (plan) backed by data.
  • domo Business intelligence dashboard

    RELATED: 10 Best Zapier Alternatives for Workflow Automation

    Business Intelligence Software and Systems

    Here are the main functions of using bi tools.

  • Visualizations. (crunching data into beautiful and interactive charts, graphs, or other visualizations for the business users)
  • ETL (extract, transform, load).
  • Data mining.
  • Reporting.
  • Dashboards.
  • OLAP(online analytical processing).
  • What is the Definition of OLAP? OLAP Definition

    Some Major Players Include:

    Business Intelligence and Analytics Software

    Book a Discovery Call

    Let us help you with your strategy, 1-on-1.

    Request for Proposal

    How can we help your business?
    Submit RFP

    Subscribe to our newsletter to get the latest news and insights right in your inbox.